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Infiniti aims to "de-Americanize" lineup, add flagship

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.
This plan essentially consists of smaller cars and smaller-displacement engines to make Infiniti more attractive for buyers in Europe and Asia - two regions that tend to skew more toward smaller vehicles and smaller powerplants. To this point, Infiniti has been focused on vehicles better-suited to the US market - in fact, its smallest engine is a 3.7-liter V6 with 330 horsepower, and it doesn't offer a single diesel.
The first step in this transformation will be part of the Daimler-Nissan engine deal that will see a four-cylinder diesel eventually used in the 2014 Q50, but the report also reconfirms the importance of the soon-to-arrive Q30 production model (a concept of which was revealed last week in Frankfurt), along with the idea of a QX30 based on the Nissan Qashqai. There's also the latest projection of a full-electric Infiniti model that Wards says will debut sometime around 2015. Of course, Infiniti isn't giving up on large cars entirely - the reports indicates that Infiniti is planning a fullsize flagship model - possibly named Q80 - to compete against German sedans like the Audi A8, BMW 7 Series and Mercedes-Benz S-Class.

Nissan bringing Infiniti brand to Japanese market

Ever hear that the best stuff is saved for export? Just ask Japanese luxury car buyers. It's been decades since Japan's largest automakers set out to take on Europe's finest with dedicated luxury brands of their own, but they have kept those brands largely out of their own domestic market and sold them almost exclusively overseas. But that's beginning to change.
In 2005 Toyota launched the Lexus brand - which it had been exporting since 1989 - in Japan. Honda reportedly planned on bringing its Acura brand to its home market just a few years later, but ended up delaying the move. Now Nissan is reportedly preparing to launch the Infiniti lineup in its own backyard.
This according to a report published in the Japanese business daily Nikkei and now making the rounds of the English-language press. The plan apparently involves offering at least part of the Infiniti model line in domestic Nissan dealers, holding off for the time being on launching a separate dealer network in Japan.

2017 Infiniti QX30 beefed up and ready for LA debut

Infiniti has released the first details and photos of its new compact crossover. Dubbed the QX30, the latest addition to the premium lineup is set for parallel debuts at the upcoming auto shows in Los Angeles and in Guangzhou, China. And with it, the luxury automaker is going after a younger demographic. Previewed by the QX30 concept unveiled earlier this year in Geneva, the new crossover joins the Q30 hatchback in Infiniti's new "entry-level" model line. Set to be produced at Nissan's mega factory in Sunderland, UK, the QX30 will be the first Infiniti to be built in Europe. But as you might discern from its introduction in LA, it'll form a vital part of the brand's strategy for the US market as well. The design looks instantly recognizable as an Infiniti, looking almost exactly like the Q30... only more rugged. Apart from the increased ride height, suitably ruggedized lower bodywork, and telltale (but slimline) roof rails, it adopts the same curvaceous, organic lines as the hatchback, and signature double-arch grille and kinked C-pillar as you'd expect from any modern Infiniti. The Japanese automaker has yet to show us much of the interior, but it promises an asymmetric design, premium materials, and ergonomic surfaces. Nor has Infiniti revealed much in the way of technical details. What it has told us, however, is that the new QX30 will encompass an all-wheel-drive system capable of sending up to 50 percent of output to the rear wheels, running through a seven-speed dual clutch transmission. Availability of diesel and gasoline engines will depend on the individual market. If its lower-riding stablemate is anything to go by, we should be looking at a 2.0-liter turbo four producing 208 horsepower and 258 pound-feet of torque. Technical specifications are due to be announced closer to its market introduction in the middle of next year. At that point, rivals like the Mercedes GLA, Audi Q3, BMW X1, and Lexus NX will be put on notice as Infiniti joins an increasingly competitive market for premium compact crossovers.