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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti ESQ is a Chinese Nissan Juke Nismo

Take a Nissan Juke Nismo, replace all of its suede and Alcantara interior with leather and cross-stitching, replace all of its badging with the words "Infiniti ESQ," and boom! You've got a made-for-China crossover aimed at "the new millennials." Infiniti teased the coming of the ESQ last month, and today, we're treated to pictures taking it in from various toothsome angles.
Whippersnappers with anywhere from 200,000 yuan ($33,507 USD) to 300,000 yuan to spend will get the same 197 horsepower, 1.6-liter turbocharged four-cylinder, sport-tuned CVT and all-wheel drive that we know in the Juke Nismo. We haven't tracked down any other official information about it yet, but potential buyers will get their first look at it during the Chengdu Motor Show that opens later this month, where it will share market-specific notes with Infiniti Q50 L.

Infiniti Q60 Concept paints a pretty picture of the brand's future

Infiniti's final teaser for the Q60 Concept may have given away the shape of the curvy coupe ahead of its debut at the 2015 Detroit Auto Show, but that's not necessarily such a tragedy for this model because the design has so many subtle touches. The more you look at it, the more cool details and ornate lines you notice. What initially looks fairly simple up front belies a multitude of fascinating details, including the F1-inspired lower air dam and the subtle fin at the tip of the hood. The design around the C-pillar may be complicated but is also attractive thanks to the confluence of design from the rear fender arch, beltline and crescent-shaped cutout in the window. The concept's interior also takes a minimalist approach. It's predominantly covered in cream leather and features sports seats in quilted leather. A mix of Alcantara and carbon fiber trim are able to show off the concept's performance intentions, though. Meanwhile the glass roof makes sitting behind the wheel feel airy and inviting. Underneath, the Q60 Concept's arching hood is the company's conceptual 3.0-liter, twin-turbocharged V6 and a seven-speed automatic. Infiniti promises the production of the mill is coming in the next two years. The big question is whether the mix of sharp edges and flowing lines on the Q60 Concept really see production without too much alternation. Infiniti plans to unveil the production version next year. Until then, check out how the model appears now on the floor of the Detroit show. Related Gallery Infiniti Q60 Concept: Detroit 2015 View 28 Photos Related Gallery Infiniti Q60 Concept View 28 Photos Related Gallery Infiniti Q60 Concept: Detroit 2015 View 14 Photos News Source: InfinitiImage Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Detroit Auto Show Infiniti Coupe Performance 2015 Detroit Auto Show infiniti q60 infiniti q60 concept