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Infiniti takes QX60 on vacation for National Lampoon-inspired ad
Wed, Jul 8 2015Infiniti is packing up its version of the Wagon Queen Family Truckster for a new ad inspired by the American comedy classic National Lampoon's Vacation. Well, actually the 30-second spot replaces the green station wagon with a QX60, but the commercial does a great job of evoking the movie in a short time. The release timing is clearly perfect too given the remake hitting theaters on July 29 with Ed Helms and Christina Applegate. Infiniti's ad replicates one of the film's memorable scenes, but it replaces Chevy Chase behind the wheel of the Family Truckster and Christie Brinkley in a Ferrari 308. Instead, we get Ethan Embry in a QX60 and a blonde in a Lamborghini Gallardo droptop. The slight twist at the end really makes the commercial work, though. The ad starts airing nationally on July 9, but you can watch it streaming above now. Beyond just the surface-level homage, Infiniti gives the spot a slightly deeper connection to the Vacation series. In 1997's Vegas Vacation, Embry played Rusty. INFINITI DEBUTS NEW QX60 "VACATION" AD CAMPAIGN Infiniti recreates famous scene from "National Lampoon's Vacation" in 30-second commercial with 2015 QX60 Luxury Crossover Commercial stars Christie Brinkley and Ethan Embry Campaign includes extensions in digital and social media NASHVILLE, Tenn. – Infiniti has released a new campaign for the 2015 QX60, inspired by the 1983 classic "National Lampoon's Vacation" which coincides with the July 29 release of Warner Bros. Studio's remake. The campaign begins with a TV commercial starring the original movie's car-loving blonde bombshell and supermodel, Christie Brinkley, and puts a spin on the famous movie scene as the modern day family heads to Walley World. In the national spot titled "Vacation," Ethan Embry (who notably starred as Rusty in "Vegas Vacation") loads his family in the roomy 3-row QX60 and hits the road for Walley World. While on the road trip, Ethan looks in his side view mirror and sees an attractive blonde in a sports car fast approaching. As Ethan and the blonde keep up with each other on the highway, Christie Brinkley is revealed as his wife who catches this action and ends the scene with an ironic response: "Honey, a blonde in a convertible? Seriously?" The popular Infiniti QX60 continues to stand out in the premium crossover segment, excelling in the areas that luxury crossover buyers desire most – interior versatility, roominess, available safety, and available advanced hospitality features.
New details emerge on Inifiniti QX50’s unique new variable-compression engine
Thu, Nov 16 2017Infiniti will release the world's first production variable-compression engine when it releases the 2019 QX50 midsize SUV sometime next year. Now we have some new details on the innovative new engine, which Infiniti is calling VC-T, for Variable Compression Turbo, after the luxury brand offered a prototype test drive. We wrote extensively about the complicated technology underpinning the new engine last year. It's the latest novel development that could represent a range-extender, if you will, for the embattled internal combustion engine in an era when automakers and governments are shifting their focus to electric vehicles. The VC-T is a new inline-four, 2.0-liter that combines the power of a high-performance turbo gasoline engine with the torque and efficiency of an advanced diesel engine, but without the latter's notorious emissions. It features the ability to seamlessly raise or lower the stroke of the pistons in the combustion chamber, depending on the driving conditions it detects and inputs from the driver, to select the best compression ratio—anywhere between 8:1, typical for high-performance engines, and 14:1 for high efficiency. In essence, it delivers the performance of a V6 but is much more efficient, with improved fuel efficiency of between 10 to 15 percent with its best competitors, per Car and Driver. You can view how it works in motion via the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's also quieter, more lightweight and compact than V6 engines with comparable power outputs, estimated at 268 horsepower and 288 pound-feet of torque. In a prototype test drive, Car and Driver writes that the engine "felt very conventional" and responsive, with strong and smooth acceleration. "The only indication you have that the compression ratio is changing is from an indicator in the instrument cluster next to the boost gauge." The engine is expected to deliver fuel economy gains of 27 percent in combined city-highway EPA rating over the outgoing QX50, which had a 3.7-liter V6. The 2019 model, fitted with the VC-T, should get about 26 mpg in combined fuel economy, and it will get to 60 mph almost one second faster than its four-cylinder counterparts, Nissan's chief powertrain engineer, Shinichi Kiga, told Automotive News. The VC-T engine is the result of 20 years of development spanning more than 100 prototypes and around 300 patents at Nissan.
Infiniti offers chance to design Sebastian Vettel's helmet for the USGP
Mon, 16 Sep 2013The Circuit of the Americas will host its second United States Grand Prix in November, and based on what's happening with New Jersey it might be the only US torch left alight in the Formula One firmament. The story even before the inaugural event was about getting American fans involved, and Infiniti appears to be making the first splash this year with a competition to design Sebastian Vettel's helmet for the first two days of race weekend.
The only thing required of the graphic designer within you is to head to the competition site, download the helmet template and slather it in your unique technicolor vision. It will require some thought to make something interesting, though, since much of the helmet is already committed to team and sponsor logos; other than a few thin strips along the sides, your creativity will be confined to the oval atop the shell. Vettel will choose the winner and will wear the selected lid during the free practices and qualifying.
The grand prize winner will also get a VIP trip for two to the grand prix as a guest of Infiniti, which includes some face time with the triple world champion himself. The contest is on now, the deadline for entries is 11:59 pm GMT (6:59 EST), Sunday, September 29th and the winner is chosen the very next day. There's a press release below with more info if you want the complete skinny before putting stylus to digital paper.