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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Infiniti hires Sebastian Vettel as Director of Performance

Remember when, during the Grand Prix of the Americas weekend last November, we told you that Sebastian Vettel had worked with Infiniti on the new G Coupe and that there'd be more of that kind of involvement on the way? It's been made official with the three-time Formula One World Champion being named Infiniti's Director of Performance.
Although the announcement is fresh, Vettel's time on the job isn't, Infiniti saying that Vettel went to Japan, the Nürburgring and the Circuit de Catalunya to assist in the development of the Q50 sedan.
When we spoke to Andreas Sigl, the man in charge of Infiniti's F1 collaboration with Red Bull, about the tie-up he had also said, "Like Mercedes has AMG and BMW has M - whether it's called IPL or not - we want to have something in that space." If the brand is still serious about that, Vettel's chops could help them deliver the kind of performance they'd need as upstarts to challenge the ringleaders of that particular hi-po circus.

Infiniti Q60 Concept paints a pretty picture of the brand's future

Infiniti's final teaser for the Q60 Concept may have given away the shape of the curvy coupe ahead of its debut at the 2015 Detroit Auto Show, but that's not necessarily such a tragedy for this model because the design has so many subtle touches. The more you look at it, the more cool details and ornate lines you notice. What initially looks fairly simple up front belies a multitude of fascinating details, including the F1-inspired lower air dam and the subtle fin at the tip of the hood. The design around the C-pillar may be complicated but is also attractive thanks to the confluence of design from the rear fender arch, beltline and crescent-shaped cutout in the window. The concept's interior also takes a minimalist approach. It's predominantly covered in cream leather and features sports seats in quilted leather. A mix of Alcantara and carbon fiber trim are able to show off the concept's performance intentions, though. Meanwhile the glass roof makes sitting behind the wheel feel airy and inviting. Underneath, the Q60 Concept's arching hood is the company's conceptual 3.0-liter, twin-turbocharged V6 and a seven-speed automatic. Infiniti promises the production of the mill is coming in the next two years. The big question is whether the mix of sharp edges and flowing lines on the Q60 Concept really see production without too much alternation. Infiniti plans to unveil the production version next year. Until then, check out how the model appears now on the floor of the Detroit show. Related Gallery Infiniti Q60 Concept: Detroit 2015 View 28 Photos Related Gallery Infiniti Q60 Concept View 28 Photos Related Gallery Infiniti Q60 Concept: Detroit 2015 View 14 Photos News Source: InfinitiImage Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Detroit Auto Show Infiniti Coupe Performance 2015 Detroit Auto Show infiniti q60 infiniti q60 concept