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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2015 Brazilian Grand Prix is the same as it ever was

At this point, we hope Nico Rosberg is planning to carry his current qualifying form into the 2016 season and back it up with the same kind of race-day cojones he showed winning the race in Mexico City two weeks ago. The Mercedes-AMG Petronas driver got it right enough again on Saturday afternoon to take his fifth consecutive pole position ahead of teammate Lewis Hamilton by almost a tenth of a second. It's the same one-two from Brazil last year. The bad news for the rest of the field is that the winner in Brazil the last seven years has been one of the two drivers on the front row. Last year it was the Williams duo that lined up behind Mercedes, this year it's Ferrari. Sebastian Vettel plays the stalking horse, securing third in his Ferrari ahead of teammate Kimi Raikkonen in fourth. Williams driver Valtteri Bottas actually qualified in fourth, but he had to serve a three-spot grid penalty for passing under red flags in Free Practice 2, so he started sixth. That promoted Sahara Force India driver Nico Hulkenberg up to fifth. Daniil Kvyat was the quickest representative from Infiniti Red Bull Racing, getting into seventh even with a Renault power unit that's weak on some of the key stretches at the Interlagos track. Felipe Massa had the second Williams in eighth, in front of the second Red Bull driven by Daniel Ricciardo in ninth. Toro Rosso hasn't confirmed its drivers for next year but Max Verstappen keeps making it hard to look elsewhere, taking 10th. Rosberg is working nearly the same trick he pulled last year: drive like a second driver for most of the year, drive like a world champion for the last quarter of a season. He pulled away at the start and covered Hamilton just enough on the run to the first corner to keep Hamilton on the outside. By the end of Turn 1 the German had the lead and didn't give it up for the rest of the race outside of pit stops. Without overwhelming pace to pass and unable to follow closely, Hamilton could do nothing except ask his team for a different strategy to go for the win. When Mercedes told him "No," trying to protect Rosberg's second place in the championship ahead of Vettel, that was the race. Just like last year, Rosberg and Hamilton finished one-two. Vettel, Raikkonen, Bottas, Hulkenberg, and Kvyat drove lonely races to finish in positions three through seven.

Is Infiniti shelving plans for Q50 Eau Rouge super sedan?

If you've been looking forward to Infiniti putting the Q50 Eau Rouge concept into production, we've got what could be bad news for you, because word has it that Infiniti may be shelving its super-sedan project. This, according to Infiniti's former chief executive Johan de Nysschen (now head of Cadillac) in a private Facebook post cited by Jalopnik. According to the post, de Nysschen "heard a rumor that Noboru Tateishi is going to cop-out and shelve the Eau Rouge project now that I'm not there to pressure him." Tateishi is a senior engineer and corporate vice president at parent Nissan who, in de Nysschen's estimation, has "more enthusiasm for 'driver's aid's,' apparently, than 'driver's cars.'" Named for a famous corner at the Spa-Francorchamps circuit in Belgium, the Eau Rouge is a concept version of the Infiniti Q50 sedan. It bowed first at the Detroit Auto Show almost a year ago and then showed up in Geneva with the 560-horsepower, 3.8-liter twin-turbo V6 beating heart of a Nissan GT-R. Rumors ever since have hinted heavily at the Eau Rouge making production, with Infiniti going so far as to allow the automotive media – including us – the chance to drive a prototype of the would-be model. But without Johan (or, for that matter, former Infiniti chairman Andy Palmer, now head of Aston Martin) there to see it through, the may just be grinding to a halt – or perhaps de Nysschen is just giving his former colleagues a good ribbing. We've reached out to Infiniti to learn more, and we'll update as soon as we hear back from them. Featured Gallery Infiniti Eau Rouge Prototype View 25 Photos News Source: JalopnikImage Credit: Copyright 2014 AOL Infiniti Concept Cars Performance Sedan infiniti q50 infiniti q50 eau rouge infiniti q50 eau rouge concept