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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2019 Infiniti QX50 Essential Drivers' Notes Review | Variable impressions

The 2019 Infiniti QX50 is the brand’s second smallest crossover, and itÂ’s fully redesigned for the 2019 model year. Infiniti decided to use the stylish QX50 as a technology flagship, specifically using it to debut its variable-compression engine technology. It has since been shared with Nissan in the new Altima, but Infiniti got the new 2.0-liter turbocharged four-cylinder first. It makes a solid 268 horsepower and 280 pound-feet of torque, numbers that are very similar to the outgoing QX50Â’s 3.7-liter V6. However, the 2019 QX50 with all-wheel drive (as our tester is equipped) nets you 26 mpg combined to the old carÂ’s 20 mpg combined rating. Infiniti pairs the new engine with its continuously-variable transmission. We happen to be testing the absolute pinnacle of what a QX50 can be: the “Essential” trim level. The base QX50 Pure starts at $37,645, whereas ours towers up to $59,085. That steep price is thanks to the addition of several high-dollar packages, including the $7,500 Sensory Package. This is the price youÂ’ll pay to get the ultra-luxe interior that we happened to fall in love with. The Autograph Package added $2,000, netting us white leather with the blue suede accents. Then the ProActive ($2,000) and ProAssist ($550) packages provide all the advanced driver assistance features like ProPilot Assist. Take note that the frustrating steer-by-wire (DAS) system is also included in the ProActive Package. Assistant Editor, Zac Palmer: When fully optioned as our QX50 Essential tester is, this interior can mix it up with the best in the business. You may have to sell a kidney to afford it, but the quilted white semi-aniline leather, soft blue suede and light maple (real) wood is going to make it all worthwhile. Infiniti certainly nailed it on the materials, but the interior design and styling flourishes are executed just as successfully. There's a simplicity to the flatness and gently curving horizontal lines that feels so graceful and luxurious. I feel that I'd never tire of the cream, brown and blue color combination, though that light-colored leather means I'd forever be trying extra hard to keep it clean. All of this interior loveliness was almost enough to make me forget about this crossover's interior tech shortcomings. Infiniti hasn't integrated Apple CarPlay or Android Auto, and the stock infotainment system isn't nearly polished enough to warrant such an omission.

Infiniti previews a new... something

Sometimes we get a teaser image and accompanying statement where we can at least surmise what the automaker is up to. This is not one of those times.
The automaker, in this case, is Infiniti, and the teaser image shows only a grille with a similar shape to what you'd find on most of the company's products, albeit with a curvier mesh. Which isn't much to go on, really, and the accompanying statement (which you can read below in its forty-word entirety) doesn't give us much more. All it says is that the vehicle in question - which we'll wager is a concept car instead of a production debut - has "style and substance" embodied in a "vision... on a scale not seen before" from Infiniti.
Given the French peppered into the release and the encroaching chronological proximity of the Paris Motor Show, we'd guess that's where Infiniti will reveal this latest but of inspiration, but just what form it will take is still a mystery.