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Infiniti lays out four upcoming models, electric future to dealers

Infiniti recently held a meeting in Los Angeles for approximately 200 of its North American dealers. Much of the talk was geared toward calming skeptical franchise owners about the brand's staying power. To bolster that argument, Infiniti corporate gave the retailers a sneak preview of upcoming models intended to liven up a portfolio that's largely seen as stagnant. As Automotive News reported, dealers were treated to a first look at two gasoline models and two electric ones. All four were either crossovers or SUVs. Firstly, an all-new QX80 is expected to debut for model year 2024. Infiniti plans to move it upmarket with a price tag north of $100,000 to compete with Cadillac and Lincoln. We would expect a starting price below the six-figure threshold, with only top trim models going over the line.  AN describes the QX80's exterior design as blockier than its predecessor's, with a new corporate grille. Details include "piano key" head and taillights as seen on the QX55, as well as Tesla-esque door handles that are flush with the paint when not in use. Using the next-gen version of the popular Nissan Patrol as its base, the flagship SUV will replace its 5.6-liter V8 with a twin-turbo V6 that puts out about 450 horsepower. That's 50 more than the V8, but should return better mileage than the current 15 mpg combined. Luxury features reportedly include an air suspension that lowers when parked to make climbing in and out less strenuous, a 24-inch display spanning the dashboard, and plenty of legroom for second- and third-rowers. Expect a summer 2023 debut.  An all-new model called the QX65 will be positioned as a Lexus RX rival. Though based on the QX60, which is itself based on the Nissan Pathfinder. It loses the third row for a more coupe SUV-like profile. It's described as having the grille of the upcoming QX80 but "shark fin taillights".  Infiniti was one of the first companies to proclaim an electric lineup within a certain timeframe. That date was 2030, but the brand now lags behind BMW, Lexus and others. AN's report has a new Q70 sedan going on sale by the end of 2026 as Infiniti's first all-electric model. Attendees recounted a design that takes off from where the discontinued Q70 left off but with proportions that include short overhangs and a longer wheelbase. A new lighting signature illuminates the full width of the car. Comparisons were drawn to the Tesla Model S and Porsche.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

The yin and yang of the 2017 Infiniti Q50 Red Sport 400

When we first drove the Q50 Red Sport 400, Infiniti had the car out at a prepared slalom-and-cone course in a large, open parking lot. The car was stacked up against another Q50 without the Direct Adaptive Steer steer-by-wire system, and the course was designed to show that the DAS-equipped Red Sport 400 (it's a $1,000 option) required less steering input to master the same course. With all due respect to Infiniti, which is invested in this unfortunate system and has been working hard to revise it, the comparison doesn't make a lot of sense. The non-DAS Red Sport 400 has a steering ratio of 15:1 in RWD and 16.7:1 in AWD forms. The DAS system can vary between 12:1 and 32.9:1 in RWD and 11.8:1 to 32.3:1 in AWD flavors. At its extremes, the DAS system's ratio is vastly different than the fixed-ratio cars. So sure, with a super-quick steering ratio available, the DAS driver's going to do less work. It's all in the gearing. Does this mean it's better, that the steering feel is more natural, that it's easier to hustle quickly? The amount the driver saws at the wheel isn't an indication of that, necessarily. After a few days in a rear-drive Red Sport 400, I'm saying that the spooky disconnection between the driver and the front wheels would be a severe deficit to a driver on a real autocross course. It's not like the DAS system is choosing bad ratios within its range, it's just not supplying the feedback to make it enjoyable. Knowing what your front tires are up to is critical. I can hear you saying right now, "But what Q50 Red Sport 400 owners are going to autocross their cars?" Sure, but it was just a means to an end: showing off the DAS in a good light. And in that case, it probably did. The thing is, in isolation, not back-to-back with a non-DAS car with a slow steering ratio, the DAS system has the same issues it's always had: It simply doesn't feel natural. It doesn't feel intuitive. There doesn't seem to be any real advantage over a slightly quicker rack. I don't hear about people making buying decisions based on how much work they have to do sawing at the wheel, do you? So, that's one side of the Q50 coin – one that's hard to ignore if you're an enthusiast and steering feel is an important connection between you and the vehicle you just dropped a large hunk of change on, and will be spending a lot of your time in. The other is that there's a really compelling reason to drive a Red Sport 400: The 3.0-liter, twin-turbocharged V6 is a monster.