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Infiniti moves to trademark Eau Rouge

Sun, 24 Aug 2014

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Infiniti puts EV plans on hold again

Thu, Jan 22 2015

Think of it as the green-automotive industry's version of Groundhog Day. Nissan's Infiniti division is putting plans for its first mass-production electric vehicle on hold. Again. The Infiniti LE, whose concept version was unveiled 2012's New York Auto Show, is again being put up on the proverbial blocks, USA Today says, citing a presentation by Infiniti executive Michael Bartsch at a recent company event in Detroit. Essentially, the Nissan division has bigger fish to fry, in the form of boosting overall Infiniti sales, and doesn't yet want to put the effort into introducing the Infiniti LE. The Infiniti EV plans were first postponed by then-Infiniti President Johan de Nysschen during the summer of 2013, as de Nysschen wasn't quite buying into Nissan boss Carlos Ghosn's ambitious electric vehicle sales projections. De Nysschen resigned last summer to join General Motors' Cadillac division. One issue may be the fact that the Infiniti wouldn't be all that different from the Nissan Leaf. Despite the fact that US sales of that EV surged 34 percent last year compared to 2013, to 30,200 vehicles, an Infiniti version was apparently not enough of a selling point within the company. While the Infiniti is sportier looking than the Leaf and would boast inductive, wireless charging, it would have a similar power output and single-charge range as the Leaf.

Red Bull Racing unveils RB10 as pre-season testing kicks off

Tue, 28 Jan 2014

Ladies and gentlemen, here's the car that will win the 2014 Formula One World Championship... probably. Maybe. The success of Red Bull Racing over the past several years means that the debut of its 2014 challenger is one of the more note-worthy events of the preseason, showing off the latest piece of aerodynamic mastery from Adrian Newey.
Like the Ferrari F14 T, the Red Bull RB10 features a more conventional nose, which still plunges rather dramatically ahead of the front wheels. We're seeing a very interesting split early in the season between the top teams like Red Bull and Ferrari, who are opting for a more traditional design, and the mid-pack challengers, which are being more aggressive with their aerodynamics. Seeing how this plays out during the season will be very interesting. As for RBR's design, it's attractive, but wasn't easy to pen, according to Newey, who found the turbocharged V6s a difficult piece in the new F1 puzzle.
"Whereas the V8s were a very well-known package, with these power units, the engine itself is easy enough to install, but then of course you've got the turbocharger, the intercoolers, and the electrical side in terms of the motor generator units and much bigger batteries," Newey told the official Formula One website.