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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti QX Sport Inspiration Concept previewed ahead of Beijing debut

Infiniti's exterior design has been on point lately. The Q50, QX30, and especially the new Q60 Coupe are among the best looking vehicles in their respective segments. The company's designers even managed to make the homely QX60 look good. And now, those same stylists have issued their official preview of the successor to the QX50. It's called the QX Sport Inspiration Concept and will make its official debut tomorrow at the 2016 Beijing Motor Show. It's not hard to look at this stylish concept and imagine the second-generation QX50, formerly known as the EX. The proportions are just right, for one. The rear overhang is perilously short and the rear glass is raked aggressively – both work with the squat greenhouse and powerful hood to cut a sporty silhouette. The QX Sport Concept's headlights are better looking than the current model's, but still provide a menacing scowl as they flank the trademark Infniti grille. We like the large, air-curtain-style vents behind the front wheels, too; they're a more aggressive, functional take on the current QX70's side vents. The QX Sport's cabin is bisected by a high transmission tunnel, emulating the cockpit-like layout of the current model. And like in that car, this driver-focused layout demands driver-focused interfaces, like the flat-bottomed steering wheel and aggressive, single-piece bucket seats. We wouldn't count on that last item making the production shortlist, though. We'll have more on the QX Sport Inspiration Concept when it debuts tomorrow evening. Stay tuned. Related Video:

Infiniti G37 to live on in showrooms alongside 2014 Q50

Infiniti is preparing to roll out its hotly anticipated 2014 Q50, a car that not only ushers in a new alphanumeric naming strategy, it ostensibly replaces the G37 as the brand's bread-and-butter sport sedan. That will happen, but not in the short-term, as the G37 will continue to be manufactured and sold alongside the Q50, at least for the rest of this year.
Infiniti spokesman Kyle Bazemore has confirmed to Autoblog that a decision is pending on how long to extend the G37 sedan's production run. "We're taking Q50 up a little bit, and that allows us to keep the G Sedan in the lineup... It [Q50] certainly started as a replacement, but it ended up being much more than that." Confusingly, Infiniti has already announced that the Q50 is to start at $37,605 (including $905 destination charge), yet the 2013 G37 is more expensive, starting at $38,255 delivered according to Infiniti's consumer website. Thus, a price drop on the G37 is likely coming in short order.
So why hold on to the older model? With the Q50 launching exclusively with V6 and Hybrid models (a turbo four and diesel are said to be in the cards down the road), Infiniti evidently feels it is risking leaving lower-end sales on the table. "There's a lot of movement with the [BMW] 320i and such, and this allows us a two-tier strategy to compete," says Bazemore. Keeping the G37 on tap at a lower price for fleet sale duty may also serve to protect the Q50 as it establishes itself on the market.