Infiniti Ex35 Rwd 4dr Low Miles Suv Automatic Gasoline 3.5l Dohc Smpi V6 Engine on 2040-cars

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Infiniti Q50 Red Sport 400 priced at $48,855, AWD at $50,855

Infiniti's most powerful production model, the new Q50 Red Sport 400, now has a starting price. You'll need at least $48,855 for the rear-drive model or $50,855 for all-wheel drive. (Both figures include the $905 destination charge.) A fully loaded, rear-drive Q50 RS400 with Direct Adaptive Steering, navigation, adaptive cruise control, a heated steering wheel, and Infiniti's entire alphabet soup of safety equipment, tops out at $57,045. (Again, add $2,000 for AWD). When it comes to rear-drive competition, the closest base price to the Q50 is the 320-hp BMW 340i. This German undercuts the Infiniti by two grand, $46,795 to $48,855. But the BMW outprices the Q50 as soon as you start selecting options. A 340i with similar equipment to a loaded Q50 Red Sport 400 costs just under $60,000. All-wheel-drive German competitors also lose out in the price war. Like with the rear-drive models, the BMW 340i xDrive undercuts the Q50 RS400 by around $2,000. Add the options, and the Infiniti becomes a better value. The other two big German rivals, the Audi S4 and Mercedes-Benz C450 AMG start at a higher price and only get more expensive. Technically the S4 starts cheaper than the Q50, but only with the standard manual transmission. Selecting the S-Tronic dual-clutch model kicks the price from $50,125 to $51,125, and going for the top-end Prestige trim will bump potential Audi owners up to $57,025. Throw on must-have S4 options, including adaptive cruise control, adaptive dampers, and a sport differential and you'll be shell out $64,425 for the Audi. The Mercedes-Benz C450 AMG is the priciest choice in this group, starting at $51,725, or roughly $900 more than a base Q50 RS400 with AWD. Options, again, are the downfall here. Building a C450 to match a loaded Infiniti will drive the Mercedes' price up to $64,315. While it occupies something of a weird space relative to these vehicles, it's also worth mentioning the Cadillac CTS VSport. It's the only car in this impromptu pricing comparo that can outgun the Q50, with its 3.6-liter, twin-turbo V6 good for 420 hp and 430 lb-ft of torque. It also starts at $60,950, although that includes plenty of standard equipment. All this means that the Q50 Red Sport 400 represents a relative value. It packs more power than the Germans – 80 more than the 340i, 67 more than the S4, and 38 more than the C450 – and a more comprehensive list of options, too.

2015 Brazilian Grand Prix is the same as it ever was

At this point, we hope Nico Rosberg is planning to carry his current qualifying form into the 2016 season and back it up with the same kind of race-day cojones he showed winning the race in Mexico City two weeks ago. The Mercedes-AMG Petronas driver got it right enough again on Saturday afternoon to take his fifth consecutive pole position ahead of teammate Lewis Hamilton by almost a tenth of a second. It's the same one-two from Brazil last year. The bad news for the rest of the field is that the winner in Brazil the last seven years has been one of the two drivers on the front row. Last year it was the Williams duo that lined up behind Mercedes, this year it's Ferrari. Sebastian Vettel plays the stalking horse, securing third in his Ferrari ahead of teammate Kimi Raikkonen in fourth. Williams driver Valtteri Bottas actually qualified in fourth, but he had to serve a three-spot grid penalty for passing under red flags in Free Practice 2, so he started sixth. That promoted Sahara Force India driver Nico Hulkenberg up to fifth. Daniil Kvyat was the quickest representative from Infiniti Red Bull Racing, getting into seventh even with a Renault power unit that's weak on some of the key stretches at the Interlagos track. Felipe Massa had the second Williams in eighth, in front of the second Red Bull driven by Daniel Ricciardo in ninth. Toro Rosso hasn't confirmed its drivers for next year but Max Verstappen keeps making it hard to look elsewhere, taking 10th. Rosberg is working nearly the same trick he pulled last year: drive like a second driver for most of the year, drive like a world champion for the last quarter of a season. He pulled away at the start and covered Hamilton just enough on the run to the first corner to keep Hamilton on the outside. By the end of Turn 1 the German had the lead and didn't give it up for the rest of the race outside of pit stops. Without overwhelming pace to pass and unable to follow closely, Hamilton could do nothing except ask his team for a different strategy to go for the win. When Mercedes told him "No," trying to protect Rosberg's second place in the championship ahead of Vettel, that was the race. Just like last year, Rosberg and Hamilton finished one-two. Vettel, Raikkonen, Bottas, Hulkenberg, and Kvyat drove lonely races to finish in positions three through seven.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.