2010 Infiniti Journey W/navi on 2040-cars

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Infiniti is pulling out of Western Europe, cutting models

BEIJING — Nissan's premium brand Infiniti has announced it will exit Western Europe early next year, as it restructures its global operations and focuses on the world's top two auto markets. Infiniti said it will discontinue the Q30 sedan and the QX30 sport-utility vehicle and cease their production by the middle of 2019 at Nissan's manufacturing factory in Sunderland, England. Both models are sold globally but produced only in Britain. The QX30 is sold in the United States. The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz. Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimize its investments by building the next generation model in Japan. "Western Europe remains the most challenging and competitive region for premium cars," Infiniti's chief spokesman, Trevor Hale, told Reuters. Infiniti's sales in western Europe almost halved last year to 5,800 vehicles. In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges. "The commercial reality for Infiniti in Western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges," he said. Infiniti said an exit from Western Europe will allow it to focus on its initiative to electrify a good portion of its product portfolio from 2021 and discontinue diesel offerings. The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan. "This is all part of Infiniti's vision to become a top challenger brand in the premium segment," it said. As it prepares to withdraw from Western Europe, Infiniti said it is working to find alternative opportunities for employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.

Is Infiniti shelving plans for Q50 Eau Rouge super sedan?

If you've been looking forward to Infiniti putting the Q50 Eau Rouge concept into production, we've got what could be bad news for you, because word has it that Infiniti may be shelving its super-sedan project. This, according to Infiniti's former chief executive Johan de Nysschen (now head of Cadillac) in a private Facebook post cited by Jalopnik. According to the post, de Nysschen "heard a rumor that Noboru Tateishi is going to cop-out and shelve the Eau Rouge project now that I'm not there to pressure him." Tateishi is a senior engineer and corporate vice president at parent Nissan who, in de Nysschen's estimation, has "more enthusiasm for 'driver's aid's,' apparently, than 'driver's cars.'" Named for a famous corner at the Spa-Francorchamps circuit in Belgium, the Eau Rouge is a concept version of the Infiniti Q50 sedan. It bowed first at the Detroit Auto Show almost a year ago and then showed up in Geneva with the 560-horsepower, 3.8-liter twin-turbo V6 beating heart of a Nissan GT-R. Rumors ever since have hinted heavily at the Eau Rouge making production, with Infiniti going so far as to allow the automotive media – including us – the chance to drive a prototype of the would-be model. But without Johan (or, for that matter, former Infiniti chairman Andy Palmer, now head of Aston Martin) there to see it through, the may just be grinding to a halt – or perhaps de Nysschen is just giving his former colleagues a good ribbing. We've reached out to Infiniti to learn more, and we'll update as soon as we hear back from them. Featured Gallery Infiniti Eau Rouge Prototype View 25 Photos News Source: JalopnikImage Credit: Copyright 2014 AOL Infiniti Concept Cars Performance Sedan infiniti q50 infiniti q50 eau rouge infiniti q50 eau rouge concept

Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.