2010 Infiniti Journey on 2040-cars

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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

Race recap: 2015 British Grand Prix is a testament to timing

In front of his home crowd, Lewis Hamilton actually had to work for pole position at the British Formula One Grand Prix. The World Champion couldn't get on top of the setup for his Mercedes-AMG Petronas on Friday, lapping behind teammate Nico Rosberg and the two Ferraris. Come Saturday, after a few alterations and a whole lot of wing to clamp down on understeer, Hamilton returned to his regular program at the front, taking pole position by just over a tenth of a second from his teammate. Williams, thought to be headed for another stretch in the weeds a few races ago, showed its best strength all year. The Grove team got both cars on the second row and in front of the Ferraris, Felipe Massa qualifying ahead of teammate Valtteri Bottas, but they were eight and nine tenths behind the Mercedes'. Kimi Raikkonen out-qualified Ferrari teammate Sebastian Vettel for the second time this year, and only the first time in a straight-up battle with two healthy cars. But more than a second behind the two cars at the front, and with two nearly-impossible-to-pass Williams' in front, neither the Finn nor the German is happy with where they are. Daniil Kvyat claimed seventh, his side of the garage at Infiniti Red Bull Racing having got through the weekend to that point without a single complaint about their Renault power unit. Carlos Sainz, Jr. put a single Toro Rosso inside the top ten in eighth position, ahead of Nico Hulkenberg who did the same for Sahara Force India by slotting in ninth. The second Infiniti Red Bull driven by Daniel Ricciardo did have an unspecified engine complaint – his car kept "bleeding power" on the straights – but even so he managed to qualify tenth with his second-fastest lap. The stewards deleted his best lap because he ran three centimeters outside the track limits at Copse, an infraction that stung a few other drivers as well. Up in front, what would sting the Mercedes-AMG Petronas drivers the most was the start. That's when a dearth of grip struck both Hamilton and Rosberg, allowing Massa and Bottas to slide right up the middle between them and take the first two places. The leapfrogging was so surprising that it looked like the Mercedes drivers were giving the Williams drivers a head start. They diced through the first corners, Hamilton sliding past Bottas into second place halfway through the lap. And then the safety car reported for duty.

Nissan, Infiniti will each show a next-gen concept EV in Detroit

The chief designer for Nissan and Infiniti said Wednesday that both brands will debut concept electric vehicles at the 2019 North American International Auto Show in Detroit in January that will likely show off Nissan's next-generation electric drive systems and the evolution of the brands' EV design direction first hinted at with Infiniti's stunning Q Inspiration. Alfonso Albaisa, senior vice president of global design for Nissan, said the concepts will reflect a similar departure from standard vehicle proportions as the Q Inspiration. He would not say exactly what segment or segments the concepts would represent, but he dropped some hints at a couple possible powertrains for the concepts. Similar additional concepts will follow later in the year at the Tokyo Motor Show, he said. "The Q Inspiration kind of hinted at it and we avoided discussing too much about what's driving that car. Of course, we talked about VC-Turbo, which is also possible," he said in an interview with Autoblog. "But if you really look at the car, Q Insipiration shifted the cabin forward. It was the first one to break the [mold] of Infiniti. So how to still have this artistry and this sense of carrozzerie" (Italian for coachbuilding) "of Infiniti without kind of the stereotypical long hood and the cabin shifted back and the windshield has to go through the center of the front wheel, these golden rules." Infiniti debuted the Q Inspiration concept sedan in Detroit in January, with a swoopy, ghost-like design influenced by an archer shooting an arrow through the air, and innovative design features like an elongated cabin that expands interior space, a relative lack of chrome, and other features. It's powered by a compact variable compression turbocharged engine, which can change compression ratios on the fly to maximize efficiency and power, depending on the situation. But Albaisa said the two concepts for Detroit could feature Nissan's e-Power series hybrid technology, which has mostly featured in Japan, and which features small, isolated gasoline engines that exist only to charge the batteries, not drive the wheels. They will also feature a new generation of battery packs, which he calls a "magic carpet." "It's getting denser, it's getting thinner, the cars are able to get a little bit bigger, more space, we can really do much more," he said.