2009 Infiniti M35 Sport~heated And Ventilated Seats~keyless~satelite~2010 on 2040-cars

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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti QX Inspiration Concept SUV may be the most Japanese thing in Detroit

Infiniti is following up its Q Inspiration Concept from the Detroit Auto Show last year with a QX Inspiration Concept for 2019. Unlike the Q Inspiration from last year ( VC-Turbo engine), this one is fully electric. That said, it does sport a similar design language. This QX concept is meant to preview an upcoming midsize electric Infiniti SUV. Since it's powered by an electric powertrain, there's no need for a grille. Infiniti decided to take the opportunity to spell its name out in big and bold letters across the bow instead. The proportions are obviously concept-car-like with a high beltline and squashed rear-end. Straight lines and muscular curves accentuate the car's stance nearly everywhere you look — somehow we still didn't escape the plastic wheel arches breaking up the pretty white paint and surrounding the 22-inch wheels. Related: Infiniti QX Inspiration fails to drive onstage at Detroit Auto Show reveal Etchings on the razor-thin headlamps and throughout the car are designed to look as though lasers did the work. Infiniti emphasizes that it used Japanese "Ma" styling, which puts an emphasis on negative space. Take a look through the photos yourself to see if you think Infiniti succeeded at utilizing the design mantra of "white space" on this SUV. One neat feature you'll easily be able to decipher on the exterior is the use of Japanese red cedar slats on the roof. You can see straight out of the car from inside, and it offers a bit of contrast color-wise. A lot of the magic is contained in the interior of the QX Inspiration, though. The first thing you'll see is the pillar-to-pillar screen that's finished in gold-tinted glass. Remind anyone of Byton? As if that wasn't enough screen, Infiniti also put a screen in the square steering wheel, too. The center console is made using marble, extending all the way back to the rear seats. White, suede rhombus panels serve as the Infiniti's floor that also features gold inlays. Infiniti takes advantage of the electric car benefit of a flat floor for extra interior space — the battery sits low under it. Infiniti QX Inspiration Concept View 24 Photos It also uses the popular concept-car trick of rotating seats to make ingress and egress easier. The same tech was revered in the 1960s. Infiniti says it intentionally left out any technology from the backseat so as to give the cabin a more natural and authentic appearance in pursuing the Japanese appreciation of nature and craftsmanship.

Infiniti takes to Facebook to explain model names, mentions 550-hp flagship

Infiniti caused quite a stir this week when it announced that it would be changing its vehicle names so that all of its cars start with Q and all of its crossovers and SUVs start with QX. Many displeased fans and owners took to social media to voice their opinions, and Johan de Nysschen, the new Infiniti boss, responded today with a Facebook post of his own.
In the note, de Nysschen talks about the challenge of product expansions with alphanumeric names that allow for flexibility without encroaching on the trademarked names of other automakers, although we're sure de Nysschen's former colleagues at Audi aren't looking forward to a Q30 or Q50. He also says that as Infiniti grows to become a global brand, the new naming structure - which closely mimics Volvo - is also designed to reduce confusion (just don't tell that to current owners). One thing that de Nysschen assured wouldn't happen is a confusing "X" added to the end of all-wheel-drive model names that would result in names like the Q60X or, even worse, the QX50X.
While we are not looking forward to relearning Infiniti's product lineup, de Nysschen has given us something to look forward to courtesy of a new performance sedan. From the brief explanation of this car, which was used as a key example in explaining the validity of the new names, we learned that the new model will be a performance version of what is now the M sedan, and it will be powered by a "charged induction" 3.0-liter V6 producing more than 550 horsepower. The M's name will become the Q70, but as of right now, it isn't clear if this will be an IPL model or something else.