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Infiniti expanding lineup by 60% over next five years

Johan de Nysschen had only been at the helm of Infiniti for two years when he left for a position atop Cadillac. But in that time, he indeed left his mark on the brand. Most visibly, there was the drastic Q-ification of the company's vehicle naming strategy, but beyond that were big plans to beef up the Infiniti brand with the goal of making it a fully competitive luxury automaker.
Autoblog spoke with Michael Bartsch, vice president of Infiniti Americas, during Monterey Car Week, and he confirms Infiniti's brand direction is "still exactly as Johan presented it." Over the next five years, the company's portfolio will expand by 60 percent, and that will be aided with additional engine and transmission plants, most notably the recent collaboration with Daimler to build 2.0-liter turbocharged four-cylinder engines.
Infiniti's lineup will grow to include eight sedans/coupes and five crossovers/SUVs.

How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

2021 Infiniti QX80 gets full off-road prep, will take on the Rebelle Rally

Infiniti just revealed an off-road prepped QX80 that will take on the Rebelle Rally this week. Beginning today, the Rebelle Rally is an all-female rally where racers navigate off-road terrain from Lake Tahoe to the Imperial Sand Dunes by the U.S.-Mexico border. It’s 1,200 miles of rough terrain, so the luxurious QX80 needed a little help to get ready for it. The big bruiser of an SUV was handed off to Calmini Products Inc. in California for the prep work. It got a three-inch lift, heavy-duty control arms, off-road performance shocks, high clearance front and rear bumpers and thicker skid plates. The new Off-Road Monster 18-inch wheels are wrapped with chunky Nitto Terra Grappler all-terrain tires. We wouldnÂ’t normally say this about an Infiniti, but this QX80 looks badass. Calmini also added a PowerTank air-up tank and digital air-down kit to keep those tires at optimal pressure levels. Other extras include a rally computer, heavy-duty shackles and ropes, tow straps, two sets of Maxtrax platforms (to lift the vehicle for service if necessary), a fire extinguisher and two full-size spare tires secured in a custom-built cargo area cage. Both drivers are automotive journalists: Nicole Wakelin and Alice Chase. TheyÂ’re allowed compasses, roadbooks and maps, but no other navigational tools are available. The rally is scheduled to conclude on October 17. InfinitiÂ’s QX80 is a fine choice for this event, especially when you consider its underpinnings. The big SUV still uses a body-on-frame construction shared with the Nissan Armada. Nissan enthusiasts will also know that the Armada is based on the Nissan Patrol, which is a capable off-roading truck of an SUV sold in other parts of the world.