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Infiniti Q30 Concept uncovered in Frankfurt

The curtain has officially been raised on the Infiniti Q30 Concept at the Frankfurt Motor Show, an oft-teased five-door hatchback that will move the neo-luxury brand downmarket to compete with the Audi A3 and Mercedes-Benz CLA-Class. Not only is Infiniti moving down market, it's targeting a younger audience, a field that it hasn't traditionally played in, that wants something different than a hum-drum luxury car. According to Infiniti's marketing director, Hugues Fabre, "Younger customers are coming into the premium segment with their own attitude toward premium-ness."
Infiniti's trademark styling elements are on full display here, from the radically kinked C-pillar and Q50-inspired headlights and grille, to the dramatic character lines on the profile. In the cabin, it looks like an extraterrestrial disco, with a lot of violet lighting, bronzed touchpoints and creamy leather. Ignore the concept car tinsel, though, and you'll see that Infiniti is dead serious when it says the Q30 foreshadows a production model.
We'll have plenty more of the Infiniti Q30, including live images from the 2013 Frankfurt Motor Show floor, very soon. Until then, click over to our Frankfurt coverage page, scroll down for a full press release on the Q30, or click over to the high-res gallery.

Production Infiniti QX50 will mostly look like the concept

At this year's Detroit auto show, we got a look at the nearly production-ready Infiniti QX50 concept. Now we get our first look at how close to production the concept was, thanks to new spy photos. The overall shape remains very similar to that of the curvy concept. However, the greenhouse looks taller with more glass. While it isn't quite as low and aggressive-looking, we're sure drivers will appreciate the small compromise for better visibility. At the front, there are more changes that are a little less subtle. The grille looks a bit smaller all around, and even looks a tad lower than the concept. The headlights also don't stretch as far back, and they aren't as narrow either. In the front bumper, the two side scoops of the concept have been significantly toned down, and now look like more traditional grilles that follow the shape of the bumper. The lower grille is more open with just a mesh insert instead of the concept's skidplate-style chrome bar. Moving to the back, we find the taillights look nearly identical to the concept's. They're very long and narrow, and they connect into a metal crease that looks a bit like a spoiler. It looks as the though the faux skidplate treatment on the rear bumper will also make it to production, but the integrated exhaust tips have given way to more conventional round tips in bumper cutouts. It also may have lost the concept's air vents on each side of the hatch. Though they may have also just been toned down enough that they don't show through the camouflage. When the QX50 hits dealers, it will be available with Infiniti's fascinating variable compression four-cylinder making 268 horsepower. The crossover will also feature a version of Nissan's ProPilot semi-autonomous technology, which has been implemented in the Nissan Serena minivan in Japan. We expect to see the fully revealed production model very soon, possibly by the end of the year. Related Video:

Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.