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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

2019 Infiniti QX50 starts fresh with a new face and trick engine

Last week, Infiniti rolled out the refresh of the big daddy QX80 in Dubai. At this year's Los Angeles Auto Show, the Japanese automaker is poised to reveal something that's bound to be far more mainstream: the 2019 Infiniti QX50 and its trick variable compression turbocharged engine, or VC-T. In addition to the new engine, the QX50 drops rear-wheel drive in favor of an all-new front-wheel-drive platform and gets the new ProPilot assist technology that debuted on the Nissan Leaf. The QX50 may be the headliner, but the engine is the really interesting bit. This 2.0-liter turbocharged inline-four can adjust the stroke of the pistons on the fly, varying the engine's compression from 8:1 to 14:1, and giving the new midsize crossover improved efficiency and diesel-like torque. It's rated at 268 horsepower and 280 pound-feet of torque, down 57 horses but up 14 pound-feet. Front-wheel-drive models hit 60 mph in 6.7 seconds. That drops to 6.2 seconds with all-wheel drive. Combined fuel economy is 27 mpg for front-wheel-drive QX50s and 26 mpg for all-wheel-drive variants, both up from the abysmal 20 mpg combined rating of the current model. Power is sent through a continuously variable transmission. If it's like other Nissan and Infiniti CVTs, it will be inoffensive if a bit lifeless. We've covered the details of this powertrain extensively already, but it's great to see companies giving more life to the internal combustion engine. The new platform marks a big improvement over the outgoing QX50 in terms of platform rigidity and space efficiency. Rear-wheel drive might be fun, but it's never ideal from a packaging perspective. Cargo capacity is up from 31.6 cubic-feet to 37 cubic-feet. With the seats down, the space expands to 60 cubic feet, up from 50.1 cubic feet. That's not exactly class-leading, but it's no longer among the class-worst. The 2019 QX50 will use a new type of high-tensile steel, improving torsional rigidity by 23 percent and shaving overall weight. The styling falls in line with most other Infiniti products. The outgoing model had a bit of an identity crisis, looking more like a lifted wagon than a fully-realized crossover (it was, after all, essentially a G35/G37 wagon). This new one has much more conventional SUV proportions. In fact, it looks like a 7/8-scale version of the new QX80 with a front-wheel-drive profile. That's either good news or bad news, depending on where your tastes fall.

Infiniti offers chance to design Sebastian Vettel's helmet for the USGP

The Circuit of the Americas will host its second United States Grand Prix in November, and based on what's happening with New Jersey it might be the only US torch left alight in the Formula One firmament. The story even before the inaugural event was about getting American fans involved, and Infiniti appears to be making the first splash this year with a competition to design Sebastian Vettel's helmet for the first two days of race weekend.
The only thing required of the graphic designer within you is to head to the competition site, download the helmet template and slather it in your unique technicolor vision. It will require some thought to make something interesting, though, since much of the helmet is already committed to team and sponsor logos; other than a few thin strips along the sides, your creativity will be confined to the oval atop the shell. Vettel will choose the winner and will wear the selected lid during the free practices and qualifying.
The grand prize winner will also get a VIP trip for two to the grand prix as a guest of Infiniti, which includes some face time with the triple world champion himself. The contest is on now, the deadline for entries is 11:59 pm GMT (6:59 EST), Sunday, September 29th and the winner is chosen the very next day. There's a press release below with more info if you want the complete skinny before putting stylus to digital paper.