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Hyundai recalls 305k Sonatas for brake lights that stay on

Hyundai will recall 304,900 examples of the 2011-2012 Sonata because a problem with a part of the brake pedal might not allow the brake lights to shut off. The campaign specifically affects units with build dates between Dec. 11, 2009, and June 30, 2011, but the company has no reports of accidents or injuries from this issue. The brake pedal stopper pad on these vehicles can potentially deteriorate and allow the brake light switch to remain active after a driver releases it. If this happened, the lights would stay on at the back, and a person could shift out of park without depressing the pedal. The recall campaign will begin Jan. 11, and dealers will fix the problem with an improved version of the stopper pad. RECALL Subject : Brake Pedal Stopper Pad Deterioration Report Receipt Date: NOV 16, 2015 NHTSA Campaign Number: 15V759000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 304,900 All Products Associated with this Recall Vehicle Make Model Model Year(s) HYUNDAI SONATA 2011-2012 Details Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor America (Hyundai) is recalling certain model year 2011-2012 Sonata vehicles manufactured December 11, 2009 to June 30, 2011. In the affected vehicles, the brake pedal stopper pad can deteriorate allowing the stop lamp switch plunger to remain extended when the brake pedal is released. CONSEQUENCE: If the brake light switch plunger does not retract as it should when the brake pedal is not being pressed, the brake lights may stay illuminated preventing accurate communication to rearward following vehicles that the vehicle is slowing or stopping. Additionally, if the brake switch plunger is not retracted, then the transmission can be shifted out of PARK without depressing the brake pedal. Either condition increases the risk of a crash. REMEDY: Hyundai will notify owners, and dealers will replace the brake pedal stopper pad with an improved part, free of charge. The recall is expected to begin on January 11, 2016. Owners may contact Hyundai customer service at 1-855-671-3059. Hyundai's number for this recall is 136. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Hyundai looking to add plant in Mexico

Mexico is rapidly becoming the go-to place for North American auto production, and companies including Toyota, General Motors, and Audi are all building new plants, expanding or shifting some production there. Now, Hyundai is investigating joining them in the future. "I'm sure that over the years we'll see production of Hyundai products in Mexico," Pedro Albarran, managing director for the automaker in Mexico, said to Bloomberg. Albarran indicates that a likely location for such a factory might be the state of Nuevo Leon, where Kia also has a forthcoming $1 billion plant. The site would be an ideal location near suppliers. It's probably going to be a while before any of Hyundai's models start coming out of Mexico. According to Bloomberg, the automaker wants to wait to make a final decision until sales there reach around 50,000 annual units, and that benchmark isn't expected until 2018. While Kia's plant is slated to have a capacity around 300,000 vehicles a year when it opens in 2016, Albarran thinks Hyundai might start smaller at just over 100,000 annual examples. Some of those would likely include subcompact models for the Mexican market. The Korean automaker was rumored to be looking into a factory south of the border as far back as 2013.

Hyundai taps Lamborghini exec to lead Genesis brand

If Hyundai is serious about going after the big boys with the launch of its new Genesis brand, it's going to need the right people with experience in the luxury marketplace to pull it off. Fortunately it appears to have found just the man for the job. His name is Manfred Fitzgerald, and he'll be running the Korean automaker's new luxury brand starting next month. Fitzgerald was formerly director of brand and design at Lamborghini, where he worked for 12 years before leaving to start his own consultancy. As the latest Senior Vice President at Hyundai, he'll be tasked with leading the "brand strategy, marketing, and other business operations" for the Genesis brand. That means working closely with Luc Donckerwolke, who – having penned for a number of Volkswagen divisions including Lamborghini as well – recently left his post as head of design at Bentley to run Hyundai's new Prestige Design Division (which will handle the styling for all future Genesis vehicles). Donckerwolke works under Peter Schreyer, who – as chief design officer at Hyundai and one of three presidents of Kia – is the highest-ranked foreigner at the company. Schreyer is also a former VW Group man, having designed the original Audi TT and the Volkswagen New Beetle before leaving for South Korea. One year ago, Hyundai similarly tapped Albert Biermann – formerly head engineer at BMW M GmbH – to run its new performance division. Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand - Manfred Fitzgerald takes role of leading the Genesis brand - Genesis brand targets the global luxury car market by appointing a prominent figure that transformed Lamborghini into a luxury car brand December 28, 2015 – Hyundai Motor announced Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, to lead the Genesis brand from January, 2016. Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President. For the brand to set a strong foothold in the global luxury car market, he will take a core role in brand strategy, marketing and other business operations within the Genesis brand. During his twelve year career at Lamborghini, Mr. Fitzgerald played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design. Mr.