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Genesis G70 to reportedly get Sonata N-Line turbo engine

The Genesis G70 is still relatively new, but that doesn’t mean Genesis isn't going to tinker with it. This report from Car and Driver claims that the new 2.5-liter turbocharged four-cylinder going in the Hyundai Sonata N-Line will also be making its way into the G70Â’s engine bay. Hyundai estimates this engine will produce 290 horsepower and 310 pound-feet of torque in the Sonata. ThatÂ’s a significant improvement over the 2.0-liter turbocharged four-cylinder used as the base engine in the G70 today, which makes 252 hp and 260 lb-ft. Doing the math, the G70 could be getting a boost of about 38 horsepower and 50 pound-feet of torque. Increased power from the turbo four would make the 3.3-liter, twin-turbo V6 less of an upgrade at 365 hp and 376 lb-ft, unless Genesis squeezes out more power. We wouldn't complain about that. The news does casts doubt on the future of a manual transmission option. Genesis offers the manual in only one trim of the G70 now, and thatÂ’s paired with the 2.0-liter turbo four-cylinder. Take that engine away, and we can only hope that Genesis feels itÂ’s necessary to mate up a manual with the new 2.5-liter turbo. As of now, the Sonata N-Line is the only Hyundai announced to use this engine, and itÂ’s being paired with an eight-speed dual-clutch automatic in that application. Car and Driver says the manual take rate on the G70 so far is only 4 percent, which isnÂ’t a promising statistic. The most obvious time for this powertrain news would be paired to a mid-cycle refresh of the G70. As itÂ’s still a relatively new car, we donÂ’t expect to see that until 2021 or 2022. We'll let you know if any of this conjecture becomes reality.

Where is Hyundai's upscale Genesis brand going, and what is it, anyway?

"Genesis is the beginning, where everything sprung from. That's where the light is, and that's where we see ourselves." Manfred Fitzgerald. A genesis is an origin story, a new start. So when Hyundai had accomplished its original mission of achieving near parity with the top Japanese marques in the middle-class car market and decided to attempt to move upscale into the profitable luxury automotive sector a few years ago, it made some sense that this was the moniker it bestowed to its spinoff brand. "Genesis is the beginning, where everything sprung from," says Manfred Fitzgerald, the global brand chief. "That's where the light is, and that's where we see ourselves." But now that genesis has turned to germination. A pair of production sedans have been launched, the G80 and G90 luxo-barges. A smaller, 3 Series-fighting sedan, the G70, was previewed as a concept in last year's New York Auto Show. And now, last week in New York, the brand showed something in the all-important crossover category, the GV80. Powered by a hydrogen fuel cell, it's a look ahead at what Genesis' SUV line could be like, though the fuel-cell element faces hurdles. View 2 Photos "We have great resources with our brand partners in fuel-cell technology, so when it came to alternative propulsion, this was a natural," says Fitzgerald. "Not just for the US market, but looking at this globally, this is the best technology, but there are a lot of pain points to overcome, especially in terms of infrastructure." Genesis has promised us a handful more cars by 2020, including a coupe and another crossover. Expansion into additional vehicle realms ought to help flesh things out a bit. Though the brand can't really flesh things out any less. Only Maserati, Alfa Romeo, Smart, and Bentley sold fewer cars so far this year, and two of those brands are a century old and Italian, one is a century old and extremely exclusive, and the other is irrelevant in the United States. Given that company, where does that place Genesis? After a recent test drive in a G90, we have to say that we're not sure. The styling is acceptable, if a bit derivative and anodyne. The level of delight is quite lackluster. And the ride is cushy, quiet, and competent, but no better than a contemporary Buick. In a category in which excellence and exquisiteness are the point of entry, what does Genesis represent, what is its category-killing feature or component or capability? "We are known for being audacious.

Hyundai's second Super Bowl ad is a Nice piece of work

Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is more of what we expect of a Super Bowl ad.
Starring The Big Bang Theory's Johnny Galecki and with a cameo from comedian Richard Lewis, the commercial sees Galecki trying to woo a woman he comes across at a stop light by complimenting her on her Elantra, which just so happens to be what he's driving. Things go hilariously awry from there.
Scroll down for a full look at the video, and let us know how you think it stacks up next to yesterday's Dad's video.