2007 Hyundai Tiburon Gt Limited on 2040-cars

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Race Recap: The Lion roars at 2013 Pikes Peak International Hill Climb

The 2013 Pikes Peak International Hill Climb is in the books, and so are a lot of new records. It was a 16-hour workday for drivers and spectators, and we spent almost 12 of that at 14,110 feet trying to stay hydrated and sane. The biggest news has already made it around the world, that being Sébastien Loeb's run of 8:13, one most people are convinced will stand for some time unless another manufacturer wants to shower money on the mountain.
As always, however, a million other things took place on that sliver of road named for Lt. Zebulon Pike. For the complete race results you can still catch the live timing info here. For our report on the day, read on...

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Hyundai Prius-Fighter Hybrid could preview next attack on Toyota's champion

Hyundai is no stranger to the hybrid game, selling a gas-electric version of the Sonata in the US since 2011. The 2015-model-year version gets 38 miles per gallon combined, which is certainly admirable but not quite in the same league as the hybrid champion Toyota Prius (50 mpg combined). New spy shots reveal that Hyundai might be finally ready to targeting the non-plug-in fuel economy leader. Why else would some mysterious Hyundai prototypes be cruising through the desert hills with a few Priuses in tow?
Our photographers believe these mules hint at an all-new hybrid model, which makes us think of the Blue Will concept from the 2010 Detroit Auto Show. At the time, Hyundai said the concept could be a preview of a future dedicated hybrid that would compete with the Prius.
We don't know what it all means for sure, but our spy photographers found four heavily modified Elantra GT prototypes driving around with a standard Prius and a Prius V. As if that wasn't enough of a clue, the four changed Elantras represent different approaches Hyundai might be using to go after Toyota, since there were two versions driving by our photographer's lenses, with different rear extensions indicating that both the standard Prius and the larger V might be in Hyundai's sights.