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Hyundai beefs up HB20 R-Spec in Brazil

If you've been following the news from the Sao Paulo Motor Show, you'll likely have seen not only a series of new concept cars, but also a whole mess of production vehicles you never knew existed because they were developed specifically for the Latin American market. One of them is the Hyundai HB20.
Hyundai Brasil makes the HB20 in Sao Paulo for local consumption in three forms: there's the HB20 hatchback, HB20S sedan and HB20X crossover. It's the former which it has transformed into the R-Spec concept you see here.
Decked out in matte blue, the HB20 R-Spec concept packs an aggressively upgraded aero kit, extra cooling ducts, 17-inch alloys, LED headlights and an interior with leather trim and striped seats. Even if we don't know what's under the hood, it all looks pretty convincing, and makes us wish Hyundai would offer it Stateside as part of the Accent family with which it shares its underpinnings.

Hyundai Blue Link Android smartwatch app will start your car

We knew Hyundai would be bringing its Blue Link smartwatch app to the Consumer Electronics Show, and now that CES is upon us, the app's workings have been revealed. Once you get the free Blue Link app on your smartphone and your Android smartwatch and pair them up with the app, it's all systems go. Through either touch or voice commands, you can remotely lock or unlock your car doors, start and stop your engine, flash the lights and honk the horn, or have your watch locate your car. It works on every Hyundai with first- or second-gen Blue Link (which is all of them in the case of first-gen and the 2015 Genesis, Sonata and Azera for second-gen). The watch app isn't quite ready yet, but the company says you'll be able to get it sometime in Q1. There's a video above showing Hyundai's offering at work, and a press release below with more information below. HYUNDAI BLUE LINK TO DEBUT SMARTWATCH APP WITH VOICE RECOGNITION AT 2015 CONSUMER ELECTRONICS SHOW AND PEPCOM'S DIGITAL EXPERIENCE - Next Generation Blue Link System to Launch on 2016 Elantra GT and Veloster - The Blue Link smartwatch app works with first and second generation Blue Link equipped Hyundai models Fountain Valley, Calif., Jan. 2, 2015 – Smartwatch sales are skyrocketing and starting early in 2015 Hyundai owners will be able to connect with their cars using these wearable devices and the Hyundai Blue Link® smartwatch app. Hyundai will debut and demonstrate the Blue Link smartwatch app at Pepcom's Digital Experience and at the Consumer Electronics Show (CES®). Pepcom's Digital Experience takes place before CES on Jan. 5 and Hyundai's exhibit (North Hall, booth #2818) at CES will be open Jan. 6-9, 2015. Hyundai's cloud-based Blue Link platform allows features like remote start and service information to be quickly accessed through devices like smartwatches and smartphones. Hyundai partnered with Station Digital Media to develop the Blue Link smartwatch app. "This new app expands Hyundai's exploration into how wearable technology and Blue Link fit into a customer's lifestyle," said Barry Ratzlaff, executive director, customer connect and service business development, Hyundai Motor America. "Connecting to your car through a smartwatch and voice recognition was previously something seen only in science fiction movies. Now, we can provide this capability to owners of Hyundai vehicles equipped with Blue Link." The app is easy to use.

This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.