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Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.

2013 Hyundai ix35 is a freshened-up Euro-Tucson

In places that aren't the United States, Hyundai calls its Tucson compact crossover the ix35. And as part of its Geneva Motor Show presence, the Korean automaker has debuted this freshened version of the C-segment CUV, showing some minor tweaks to an otherwise attractive package.
The most noticeable changes are found up front, where a revised grille slots in between newly designed headlamps that now feature LED running lights. Around back, the taillamps have also been given the nip/tuck treatment, and it appears some redesigned wheels have been included in this update, as well.
Hyundai has fitted its ix35 with a new, direct-injected version of its 2.0-liter naturally aspirated four-cylinder engine (with undisclosed power figures, natch). And when it comes time to put that power to the road, driver's will be able to use a new selectable electric power steering system similar to what's on the Elantra GT and Santa Fe Sport, with normal, comfort and sport modes.