2003 Hyundai Tiburon V6 Gt 6sp Leather Sunroof Runs Good on 2040-cars

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VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Autoblog sell-it-yourself highlight: 2012 Hyundai Genesis

It was a business model established some 25 years earlier by Honda. The Japanese carmarker was looking for a way to profit from loyal Honda owners wanting to move upscale, but not willing to move out of Honda's orbit. The launch of Acura and two models – the upscale Legend and accessible Integra – did the trick. In the past five years, Korean carmaker Hyundai has been attempting to make its own move upmarket with its Genesis sedan and, more recently, the Genesis brand. In 2012, it was the Genesis coupe and 4-door; the coupe enjoyed an Infiniti-like vibe, while the sedan had a whiff of Mercedes in its sheetmetal and value in its window sticker. Available with V6 or V8 power and prices in the low $40s to low $50s, the Genesis four-door represented bargain luxury in an America gripped by recession. Today, a pre-owned Genesis, like our example here, extends the value argument. If this Genesis has a V8, the price point is spot-on for an example in excellent condition. If, however, it's equipped with a V6, we'd hope the seller is flexible. Related Video: Hyundai Car Buying Used Car Buying Ownership Sedan