2003 Hyundai Tiburon Turbo - Performance Car - Needs Clutch on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2018 Hyundai Kona improves headlights to get top IIHS award

Only about two months ago, the IIHS tested the 2018 Hyundai Kona subcompact crossover for safety, and it did well in almost every category except headlights. The subpar lights meant it only received the second-highest award available from the organization: Top Safety Pick. But now Hyundai has updated the lights, and IIHS agrees that some of them are a massive improvement, enough to upgrade the rating to Top Safety Pick+. The versions of the Kona that have the highly rated lights are Limited and Ultimate trims with projector LED lights. The rating applies to cars built after May 2018, and the main improvement is reduction in glare for oncoming drivers. While these high-level Konas now have solid lights, the IIHS still rates base models with the halogen lights as "Poor" due to weak forward illumination. All of this makes the Kona an attractive crossover option. Not only does it have good crash test results and headlights, but it's actually an enjoyable car to drive, particularly with the spunky turbo engine. Add in the distinctive, funky styling, and the Kona is a stand-out in its class. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

First peek inside Hyundai's hybrid Prius fighter

There are two new vehicle rumors that the auto industry can't seem to get enough of these days: "Tesla fighters" and "Prius fighters." The former category is filled up by Porsche and Audi and more. In the ranks of those who want to take on the world's best-selling hybrid, we can add Hyundai, but this time with a potential twist. First, let's take a look at the latest spy shots of the potentially 2017 model year gas-electric hybrid, including our first look inside. This car will be based on the next-generation Elantra that is also supposed to arrive in 2017. Rumor has it that a medium-sized lithium-polymer battery pack could offer 38 electric miles before the 1.6-liter engine takes over. The new hybrid will likely have a new name and could appear at an auto show at some point in 2016. We've seen other versions of this Prius fighter disguised in different camo. If you'd like to compare the vehicles, you can do so here and here (the latter shows modified Elantra GTs). Now, what about that twist? Well, alongside the standard gas-electric vehicle, it appears that Hyundai might also be working on an all-electric version of its "Prius fighter." Wearing the "AE" moniker, the all-electric version isn't guaranteed to arrive when the gas-electric car does, and may show up later, according to Green Car Reports. This all fits with Hyundai's promise, in 2014, to introduce a new all-electric car for the US market. We won't be surprised if it has wireless charging, too.