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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Second-generation Hyundai Veloster spied with same asymmetric doors

Until we saw these photos, the future of the Veloster didn't look especially bright. It's entering its fifth year on sale with no major updates, and no announcements for a replacement. It also was killed in the UK three years ago when it wasn't selling well. However, these photos show that Hyundai hasn't given up on it. At first glance, it looks very much like the current model, but closer inspection reveals some differences. Up front, the hood looks lower, and it tapers down to what seems to be an exaggerated version of the "cascade grille" Hyundai has implemented on the Elantra GT, and new Sonata. The headlights look slimmer, and there seem to be fewer busy, "quirky" lines. Moving backward, we find the same asymmetric door layout consisting of one door on the left, and two on the right. On the right side, the rear door handle is still tucked in the corner of the window. The glass area on the right also appears a bit larger thanks to a lower edge that stays lower for longer. At the rear, the camouflage is at its heaviest, but interesting details still show through. The rearmost glass seems to be more steeply raked. We can't tell if there's still glass on the top of the hatch, but considering the evolutionary nature of this car's design, we would expect the same amount of hatch glass. The taillights have adopted the slim and wide look of other recent Hyundai's. The center-exit exhaust remains, too, but it looks a bit smaller, and no longer has an obvious split in the middle. On either side of the bumper are auxiliary vents, likely fake. Besides the low sales and limited updates, another reason we questioned the future of the Veloster was its unremarkable driving dynamics. While forgivable in the base model, it was an issue on the Turbo, which simply wasn't fun enough to recommend over competitors. We're glad to see Hyundai will give it another shot, though, since the world can always use more quirky and interesting automobiles. Hopefully this next one will drive better. And who knows, it might even spawn a crazy mid-engine, rear-drive version. Related Video:

Hyundai exec admits company studying pickup, no foolin'

Automotive News reports Hyundai may be considering jumping into the US pickup market. Lee In-cheol, ice president of international sales, says the company's product planners and engineers are currently trying to determine what size pickup would be best for our market. Currently, the automaker has no plans to build a truck, but Lee says that hasn't stopped US dealers from asking the company to produce one. The US and South Korea signed a free trade agreement that took effect in 2012 that removes the so-called Chicken Tax from South Korean imports in seven years.
That means that Hyundai or Kia could import a foreign-built truck without incurring the 25 percent tax on the vehicle's value after 2021. Even so, Hyundai isn't committed into jumping into the US full-size pickup market. Instead, the company may build a smaller truck designed to compete in emerging markets.
We've been hearing word about Hyundai's pickup musings for years now, including a rumored partnership with Chrysler to produce Ram-based trucks, but so far, nothing has come of it.