2001 Hyundai Tiburon Base Coupe 2-door 2.0l Yellow 75600 on 2040-cars

Auto blog

How feasible is Hyundai's HCD-15 Santa Cruz pickup?

When the silk finally slipped off Hyundai's HCD-15 Santa Cruz concept at the Detroit Auto Show on Monday, it was tangible, four-wheeled confirmation following years of rumors that the Korean automaker has been investigating the pickup market. Yet despite strong early critical and online reception, the likelihood of a production Hyundai pickup remains muddy at best. To be clear, Hyundai officials tell Autoblog there's nothing remotely production-ready lurking below the Santa Cruz's skin – it's a what-if concept designed to gauge customer reaction. But company officials say Hyundai is seriously investigating the possibility of a production pickup, and the company firmly believes that there's a market for a small, efficient unibody truck. According to John Krsteski, Manager at Hyundai Design North America, who spearheaded the project, Hyundai "is spending a lot of time right now still going through some studies on which types of platforms – whether it's a unique platform. It could be based on something like a Tucson ... we've looked at several different options." While Krsteski indicated that a platform hadn't been arrived at – and would likely need modifications – he says "it's definitely feasible." The Santa Cruz concept has a number of eye-catching features that would seem tough to produce – namely the slide-out rear bed extender that Krsteski says was influenced by the drawer-style ovens and dishwashers increasingly found in high-end kitchens. "We've had a couple of engineers in the studio and we did some study models on it, and we do think it's feasible – especially based on how we could package that inside there." With the extension in place, the small bed is large enough for a motocross bike to fit in on an angle. So what's next for the Santa Cruz? Hyundai has some internal studies it has completed and others that remain ongoing, and the company will work to gauge consumer response to the vehicle at auto shows and other events. Hyundai Motor America is clearly excited about the California-born project, but the toughest hurdle to a production pickup will likely be getting approval from headquarters in Korea. To that end, we've been led to understand that it was both telling and strategic that the Hyundai press conference was packed with Korean executives, who were on-hand in part to gauge media reaction to the Santa Cruz.

2014 Hyundai Veloster Turbo gets stripped-down, lower-cost R-Spec model

We Autoblog staffers have had our ups and downs with our long-term 2013 Hyundai Veloster Turbo, but there's no question that the cheeky three-door hatchback has got its proponents. Case in point: at the recent driving event for the fire-breathing SRT Viper TA, none other than Ralph Gilles sauntered over to have a closer look at the matte grey Veloster we'd driven out to the track that day. Gilles had lots of praise for the Veloster styling; not out of line with similar sentiments we've heard all year long.
We digress slightly, but the larger point is that there still seems to be a lot of interest in the Veloster, and Hyundai has plans to fully explore potential new marketplace niches for the car with this all-new, 2014 Veloster Turbo R-Spec.
Following on with the formula for R-Spec models to date, the new Veloster is not a higher-performance Turbo, but rather one that is more affordable. The theory goes that a de-contented Veloster Turbo hits the sweet spot for those who are interested in tuning the car for performance, a group that will probably not need the higher spec comfort and connectivity content that the standard Turbo ships with.

2014 Hyundai Equus gallops into New York with first major refresh

Hyundai isn't horsing around with the Equus, its premium luxury sedan offering, for the 2014 model year. As stated in the automaker's press release, "Equus is the number-one shopped premium luxury sedan, well ahead of Mercedes-Benz S-Class, BMW 7 Series, Audi A8, Lexus LS, and Jaguar XJ."
We're not entirely certain what "number-one shopped" means, but regardless, that's some serious company to be rubbing elbows with. Hyundai is seeking to draw even more people into its showrooms to cross-shop the Equus with those German, Japanese and British rivals by issuing the car's first major update since it was debuted at the New York Auto Show in 2009.
Not a stone was left unturned in this comprehensive refresh, with the exterior, interior, powertrain and chassis all receiving updates for the new year. Most noticeably on the outside, the 2014 Equus gets a new fascia that includes a restyled grille, along with standard LED fog lamps. Inside, the changes are more drastic and include a brand-new instrument cluster and center stack to go along with "ultra-premium genuine wood trim."