2000 Hyundai Tiburon Base Coupe 2-door 2.0l on 2040-cars

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Hyundai testing in-car payment system with Xevo

Hyundai is working on a proof-of-concept in-car payment system with automotive software supplier Xevo. With four initial commercial partners in Chevron, Texaco, Applebee's and ParkWhiz, a future owner could use the Hyundai Digital Wallet to buy gas or food-to-go, or reserve and pay for a parking spot without leaving the vehicle. Perhaps even more important than those three, Hyundai has trialed payments with coffee chains, too. The service would be tied to the carmaker's Blue Link app suite and would store an owner's payment details to enable transactions. The carmaker still has big questions to answer about the service, such as whether the digital wallet will be contained within the mobile Blue Link app, or be integrated into the vehicle's infotainment software. An impending pilot program will determine the best deployment, but that means implementation in consumer vehicles remains awhile away. Hyundai's announcement moves it into a space slowly gaining more entrants. Ford's FordPay, launched two years ago, contains a digital wallet used for paying for service and parking, and even for keeping up with the car note. Last year, Jaguar partnered with Shell to provide in-car payments in three Jaguar vehicles. This year, Chevrolet did the same as part of the GM Marketplace, also with Shell. Hyundai's digital wallet comes not long after the South Korean carmaker announced another infotainment-based software partner. In April, Hyundai hooked up with Verisk, a company that manages a data exchange providing driving data to insurance companies. The partnership enables a Hyundai driver to share his driving habits and be assessed a Verisk Driving Score. The score would be taken into account for usage-based insurance programs offered by companies like Allstate and Progressive. Related Video:

Hyundai plans $388 million expansion at engine plant in Alabama

Hyundai says it is investing $388 million to build a new plant in Alabama to manufacturing engine heads and update technology in an existing engine plant to support production of new Sonata and Elantra sedans and the Santa Fe crossover. The investment will also include 50 new jobs at its manufacturing complex in Montgomery. About $40 million will go toward constructing a new 260,000-square-foot engine-head machining plant, which is expected to be completed in November and operational by mid-2019. Hyundai says the project will free up space to expand engine assembly lines in two existing engine plants in Alabama. Hyundai plans to begin producing the Theta III engine, likely a 2.5-liter four-cylinder (though Hyundai won't confirm the specs yet), in April 2019 for the Sonata and Santa Fe crossover. It will continue to build the 2.0-liter Nu engine for the Elantra at its plant in Montgomery. Together, the engine plants build about 700,000 engineers per year to support vehicle production in Alabama and Kia's manufacturing facility in West Point, Ga. Hyundai Motor Manufacturing Alabama started vehicle production in May 2005 and employs 2,700 full-time and 500 part-time employees. Related Video: Image Credit: Hyundai Plants/Manufacturing Hyundai Crossover Sedan hyundai santa fe

Strange, unfunny Hyundai N Performance commercials badly miss the mark

Take a minute and watch the video above. After, you might have questions. I will try to help you with these. But first, here are some questions for you: No matter whether you thought the ad was good or not, does it get you excited about the N Performance subbrand? Do you want to find out more about it? I suspect the answer is "no" for most of you reading. Unfortunately, reading what Hyundai and the ad agency said about these ads isn't going to help much. Intended to skewer traditional luxury advertising tropes, the agency says, these ads are a "tongue-(stuck firmly)-in-cheek poke at automotive and luxury brands taking themselves too seriously." R/GA is the ad agency behind these ads, and its chief creative officer, James Temple, told AdAge, "We want people to rethink their views of Hyundai as a practical, compromise choice, to a brand which shows people through the power of 'N' that they make cars that are fun to drive and which aren't like anything else out there." OK. So, poke fun at luxury and automotive advertising that takes itself too seriously. And to be fair, this sort of thing has been done before to great success and general acclaim. Remember Volkswagen's "Unpimp The Auto" campaign? It cleverly took aim at a then-trendy aspect of the tuner culture and literally crushed it with a new GTI. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The message was clear: Your over-tuned Ford Focus is both gaudy and inferior. Step up to a GTI, which by the logic of the ad, you don't need to throw tuner parts at to have fun. It built excitement for the hot hatch while earning some automotive credibility by throwing shade at MTV's over-the-top " Pimp My Ride," at that point rapidly losing its halo of tuner coolness. "Pimp My Ride" was a big, easy target to mock. And the relationship to automotive performance (or lack thereof (most were plays on the "Yo dawg I heard you like ..." theme, anyways) made the analogy work. Where the Hyundai ads step off is the target for ridicule. R/GA claims it's roasting automotive brands, and they can say that all they want — I don't see it. I see a childlike understanding of how to dismantle the tropes of a classic Calvin Klein ad — monotone, lots of black, shirtless models, personal beauty products — over which the lightest veneer of automotive reference is applied. So the perfume smells like burning tires. That's still a humorous ad about perfume.