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2015 Hyundai Sonata

Completely redesigning a vehicle competing in a fiercely contested segment requires delicately balancing styling, performance, safety, efficiency, innovation, passenger comfort and pricing, while simultaneously not alienating model loyalists. In other words, it's no simple task.
Automakers generally follow one of two paths. Some take a conservative approach and choose to raise each bar marginally, in an effort to appease all and estrange none. Others strategically take risks and focus on specific attributes in an attempt to shift perception about their vehicle.
With its all-new 2015 Sonata, Hyundai has taken the second approach when overhauling one of its best-selling vehicles. The Korean automaker has executed an impressive number of targeted improvements, yet it's also softened some of its predecessor's qualities in an attempt to demonstrate greater refinement and position its midsize sedan upscale. Whereas the outgoing car successfully aimed to establish itself as a credible contender in the midsize segment, the new model is gunning for customers that might otherwise be seeking entry-level models from luxury automakers.

Europe to get next Hyundai Genesis

Hyundai is preparing to make a rather bold move with its Genesis, as reports are now stating that the next-generation rear-drive sedan, which we showed you earlier this week, will be sold in Europe. The first-generation of the Genesis sedan never crossed the pond.
The 2015 Genesis will enter the traditional stomping grounds of BMW, Mercedes-Benz and Audi armed with the same 3.8-liter V6 and 5.0-liter V8 found in the current model. All-wheel drive, a first for the model, will also be available in Europe. "We have to overcome the challenge of competing with established European brands. We expect the Genesis to play a crucial role in improving our brand recognition," Hyundai said in a statement.
Hyundai has done a fair job of changing its image in the US from a budget-minded brand into a legitimate, mainstream competitor that covers a broad swath of the American market, offering cars from the $14,545 Accent to the $61,000 Equus. That movement started in earnest with the Genesis, and it looks like Hyundai is determined to repeat that models success in Europe.

Hyundai leased 70 Tucson fuel-cell vehicles in first year

Since going on sale in the early summer of 2014, Hyundai has leased around 70 of its hydrogen fuel-cell-powered Tucson CUVs. That's the number that Mike O'Brien, Hyundai's vice president of corporate and product planning, revealed at a green vehicle event in Huntington Beach, CA, this week. There's a reason for the low number, O'Brien said. "Of course, everybody asks 'Why 70?' and it's basically tied to the number of fuel stations that are available," he said. "We were the first to actually pass over ownership of the vehicle, it's not a test program. It helps people put their money on the table, and they lease the car from us and it's their car. The customers that we've leased the vehicle to are ones that live close to a fuel station. "Right now there is less than 10 in the state of California. By the end of this calendar year, there should be in the mid-20s. And then, of course, under Gov. Jerry Brown's $200 million towards construction, I believe about 100 stations [will come online] through the end of the next couple of years. As those stations get built out, we're taking more and more applications for vehicle sales." In January 2014, O'Brien told AutoblogGreen that 88,000 people had expressed an interest in owning a fuel-cell Tucson. O'Brien said that Hyundai needs the customers to be close to a hydrogen station so that driving the car feels similar to what they're used to doing. "We just want to make sure there is a satisfying experience of ownership, and that's the most important thing, to make that their ownership experience matches what they've experienced with a gasoline car," he said. The Hyundai Tucson Fuel Cell can be leased for $499 a month, which includes free refueling. For the 2016 model year, the Tucson FCV gets HomeLink connectivity in the rear-view mirror and two new exterior colors, Hydro Blue and Chromium Silver, in addition to the already available Winter White. 2016 Hyundai Tucson Fuel Cell Continues To Attract Zero-Emissions-Focused Customers With New Colors And Features World's First Mass-Produced Fuel Cell Vehicle Available For $499 per month Lease Includes Unlimited Free Hydrogen Refueling and At Your Service Valet Maintenance FOUNTAIN VALLEY, Calif., May 22, 2015 /PRNewswire/ -- Hyundai's zero-emissions, hydrogen-powered Tucson Fuel Cell vehicle continues to satisfy and attract new customers focused on high-versatility and clean transportation.