Limited 2.0l Cd Turbocharged Front Wheel Drive Power Steering Aluminum Wheels on 2040-cars

Auto blog

Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

Hyundai readying 708-hp Sonata for SEMA

For the past two years at the SEMA show, the folks at Bisimoto Engineering have taken one of Hyundai's models and tuned it up to levels of power previously unimaginable. It started in 2012 with a 600-horsepower Elantra GT, and they outdid themselves last year with a 1,000-hp Genesis Coupe. This year Bisimoto's tuners are teasing their latest wild creation by starting with a normal 2015 Sonata and turning the wick up to 708 hp thanks to a long list of engine mods. The key in this massive injection of power is taking the regular 2.4-liter Theta-II four-cylinder engine and doing everything necessary so that it can actually withstand so much additional strain. That means introducing forged pistons and connecting rods and an improved valvetrain with new cams, plus a high-boost turbocharger to really up the ante. It's all then mated to a six-speed manual to get things rolling. "After hundreds of hours of testing, failure analysis and prototyping, 18 new products will be engineered and produced in house to produce 708 horsepower from the Sonata," said Bisi Ezerioha, owner of Bisimoto Engineering in Hyundai's release. While it might be pretty cool to find a 708-hp Sonata that looked completely stock at first glance, this is for the SEMA show after all, and it's all about showing off there. So in addition to the huge increase in horsepower, the Hyundai gets a complete aero upgrade, a coil-over suspension and a roll cage inside, in addition to other improvements. At the moment, only the rear of the car is being teased ahead of the November 4 reveal. Until we get to see more, scroll down to read Bisimoto's entire parts list to turn Sonata from a commuter into a racer. HYUNDAI PARTNERS WITH BISIMOTO FOR A THIRD YEAR TO CREATE 708 HORSEPOWER FLEX-FUEL 2015 SONATA 22/09/14 Bisimoto Engineering Focuses on Strengthening and Reliability to Create Most-Powerful Sonata Ever FOUNTAIN VALLEY, Calif., Sept. 22, 2014 – For the third year in a row, Hyundai is partnering with the powertrain gurus at Bisimoto Engineering, this time to create a 708 horsepower Sonata for the 2014 SEMA show in Las Vegas. Bisimoto's team specializes in extracting huge output from Hyundai's engines, like the 1000 horsepower Bisimoto Genesis Coupe that was built for last year's SEMA show. For this year's show, the team is using Hyundai's 2.4-liter "Theta-II" 4-cylinder engine as the starting point for their build.

Genesis' decision to build the Electrified GV70 in America is a sign of things to come

As Steely Dan famously sang, they call Alabama the Crimson Tide. Here in Montgomery, we’re knee-deep in a Green Tide thatÂ’s transforming the business of building and selling cars. The high-style Genesis Electrified GV70 emerging from Hyundai Motor Manufacturing Alabama (HMMA) is the first Genesis built outside South Korea. ItÂ’s only the second made-in-America EV from a foreign-based automaker, after the Volkswagen ID.4 whose Tennessee production kicked off in July.  Get ready for many more. Spurred by the Inflation Reduction Act — whose final interpretations and outcomes remain in Washingtonian flux — automakers foreign and domestic are scrambling to onshore EV-and-battery production to boost American jobs and security, as a condition to securing lucrative tax incentives for manufacturers and consumers. Beginning in 2024, qualifying for EV credits may even require sourcing a hefty percentage of minerals and other battery materials from America or approved trade partners, a list that conspicuously does not include China or Russia. As things stand, that sticking point could make a vast number of 2024 EVs ineligible for purchase credits; though leasing a vehicle may still earn dealers a $7,500 commercial credit that they could pass along to consumers, as most currently do for EV lessees.  The electric version of GenesisÂ’ most-popular SUV is the avatar of Hyundai MotorÂ’s $10 billion American EV investment, which is expected to foster up to 8,000 good-paying jobs. Even thatÂ’s a fraction of what Atlas Public Policy estimates to be $128 billion in industry-wide investment in AmericaÂ’s EV, battery and recycling capacity through 2030 alone. HyundaiÂ’s planned onshore footprint includes a new battery factory northwest of Atlanta, and a $5.5 billion EV factory near Savannah that aims to produce Hyundai, Kia and Genesis EVs beginning in 2025. Beginning that year, Genesis says every new model introduced will be an EV, with no fossil-fuel option. And Genesis plans to phase out gasoline-powered models entirely by 2030, a similar timeline to luxury brands including Volvo and Cadillac. In Alabama, where Hyundai also builds the Elantra, Sonata, Santa Fe and Santa Cruz, an Electrified GV70 is hoisted onto a lift for the final stop on its 16-hour assembly journey.