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Hyundai planning N-badged Genesis performance models

Speaking with Australian media ahead of the launch of the new Genesis G90 at the Detroit Auto Show this week, Albert Biermann, performance chief at Hyundai, confirmed that there will be N-badged versions of both Hyundai and Genesis models. And he ought to know. Biermann was recently poached over to South Korea after having served as chief engineer at BMW's M division. "N is a sub-brand and with N high-performance cars we work for both brands — so you have to be ready for N versions for Hyundai and for Genesis," said Biermann. "We have a nice roadmap for the next five years... There will be Genesis cars included" that will offer "the full package... real racetrack-going high-performance cars." The first model that the N division is expected to fettle is the next-generation i30 hatchback – Hyundai's challenger to the likes of the Ford Focus and Volkswagen Golf. That ought to give the Korean automaker a solid rival to the Focus ST and Golf GTI, and a venue for Hyundai to showcase everything it's learned in the World Rally Championship. But that's not all Biermann and company have in store. Hyundai is working on a new Genesis G70 that will take on the BMW 3 Series and its many competitors. The G70 would make a prime candidate for the N treatment, and with the benefit of Biermann's expertise, it could prove the sweet-handling and hot-performing Korean sports sedan we've been waiting for. We wouldn't at all be surprised, either, to see N performance versions of the new G90, the G80 that was launched just recently as the Hyundai Genesis sedan, and other future products under both brands – particularly a successor to the Genesis Coupe. Related Video:

2015 Hyundai Sonata configurator powers up

Eager to get your hands on a new Hyundai Sonata? We could hardly blame you. With more mature styling and better equipment for less than the model that preceded it, the new Sonata makes a compelling case, even in a market segment this competitive that includes such rivals as the Nissan Altima, Toyota Camry, Honda Accord, Mazda6, Ford Fusion, Chevy Malibu, Chrysler 200, Volkswagen Passat and Kia Optima.
The first units are just arriving at dealers now, but if your local showroom doesn't have one for you to check out just yet, we've got good news for you as Hyundai has just launched the car's online configurator. The system lets you choose from four trim levels, nine exterior colors, a couple of equipment packages and an assortment of accessories to make your Sonata yours.
Pictured here is the top-of-the-line Sonata Sport 2.0T that starts at $29,385 (inclusive of delivery), but the base Sonata starts under $22k. Spec yours (or any new Hyundai, for that matter) in the online configurator linked here.

Hyundai Sonata successor to seek evolution, not revolution

Hyundai hit a home run with its current-generation Sonata midsize sedan, so don't expect the Korean automaker to make revolutionary changes when its replacement comes out for the 2015 model year. The four-door sitting in showrooms today was launched in 2010 with radical new lines that marked a big departure from its rather bland predecessor. Even with stiff competition from the Honda Accord, Ford Fusion and Toyota Camry - all newer designs than the Sonata - sales have been strong. Consumers embraced its new design language, taking home a record 230,605 units last year.
"I think we found a design language that works, the 'Fluidic Sculpture' stuff, so I would say (the new styling) is not pulling back in any way. It's more continuing to refine on that same trajectory that we're on," John Krafcik, Hyundai U.S. CEO, told WardsAuto in a recent interview. Consumers don't seem to be fazed by the its age either. "A lot of consumers are just entering (the) midsize (segment) for the first time. They don't see (the Sonata) as a three-year-old car. They see it as, 'Whoa, that's a pretty good-looking midsize car,' so it's doing quite well," added Krafcik.
Sonota sales have been down over the last few months, but Krafcik says that is a reflection of the automaker's decision to increase production of its Elantra compact at the Montgomery, Alabama, plant - where both are built - and a limited supply of its mid-grade GLS Sonata model.