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IED PassoCorso concept is a student-designed Hyundai we can get behind

Sometimes the best ideas come from fresh eyes, and a group of design students from Istituto Europeo di Design - better known as IED - are out to prove that sentiment with this striking Hyundai PassoCorto concept. This two-seat thesis project of the Master of Arts in Transportation Design program for the Turin, Italy school will be officially unveiled at the 2014 Geneva Motor Show beginning March 4.
The concept is said to be 161 inches long, 74 inches wide and 45.7 inches tall. It rides on a 96.5-inch wheelbase, which makes sense since passo corto means "short wheelbase" in Italian. The engine is tipped to be a mid-mounted, twin-turbo, 1.6-liter four-cylinder pumping out 266 horsepower. Judging by these images, we think the design looks fantastic, with all those sharp lines and creases drawing to a point in the rear. It shows a wonderful balance of being wild enough to draw attention, yet it almost looks realistic enough for the road.
The styling comes from 16 IED students coordinated by Luca Borgogno, lead designer for fabled Italian design house Pininfarina. The students were given a design brief by Hyundai to create a vehicle aimed at young, connected people like them. All of the students submitted a proposal, and two were selected to be merged together in a final look. The entire class contributed to bringing the design to full scale. Scroll down to get the full scoop on the little sports car concept.

Hyundai will launch Genesis brand in December

Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year. "To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure, and customer service offering is being established," the automaker said in a statement. A Korean report states that Genesis will kick off with a new version of the Equus, set to launch next month, called G90. The rest of the lineup will follow suit with that naming structure (Infiniti isn't using it anymore, after all). The Genesis sedan as we know it will be called G80, and a new midsize model will be G70. A luxury SUV and sport coupe will round out the range, and all six models will launch by 2020. The rear-wheel-drive, midsize sedan is expected to debut in the second half of 2017. In order to properly create an identity of its own, Hyundai is creating the Prestige Design Division. Beginning in mid-2016, this group will be lead by Luc Donckerwolke, who was formerly responsible for design at several Volkswagen Group brands, including Audi, Bentley, Lamborghini, Seat, and Skoda. Hyundai Motor Group's chief design officer, Peter Schreyer, will oversee the work of Donckerwolke's new division. Genesis will initially launch in North America, China, Korea, and the Middle East. Hyundai says it will expand to Europe and other parts of Asia as Genesis grows. "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess," said Woong-Chul Yang, vice chairman of Hyundai Motor. Hyundai's full announcement can be found here, or in the press release below.

Hyundai, Kia, Genesis will get chip maker NVIDIA's infotainment in deal

Chip maker NVIDIA Corp on Monday announced that Hyundai Motor Group will use the NVIDIA DRIVE in-vehicle information and entertainment system for all its Hyundai, Kia, and Genesis models from 2022. NVIDIA said the luxury vehicle division of Hyundai, Genesis, already uses NVIDIA DRIVE for its GV80 and G80 models. (You can read a bit about the Genesis infotainment systems in Autoblog's recent driving reviews of the G80 sedan and the GV80 SUV, and our buying guide for the latter.)  NVIDIA declined to say how many vehicles NVIDIA DRIVE would be installed in, but said it is a large number and pointed to the fact that in 2019 Hyundai Motor Group shipped over 7 million vehicles. Hyundai Motor Co is the flagship company of Hyundai Motor Group, and Kia Motors Corp is its sister company. NVIDIA DRIVE includes hardware and software components and uses artificial intelligence to improve the user's experience. The software can be "perpetually" updated, giving vehicles the latest AI cockpit features, said NVIDIA. NVIDIA said it has also been working with Mercedes-Benz, Audi and Honda on in-car entertainment and information systems. Related Video: