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2017 Hyundai Elantra arrives with a host of upgrades [w/video]

We got a great idea of the 2017 Hyundai Elantra's styling when the company revealed it for the South Korean market a few months ago. Now, the US-spec car arrives at the LA Auto Show. The shape is just as expected, but Hyundai has new powertrains and tech in store, too. Hyundai designers simplified the Elantra's look for the latest generation. The sedan's nose now flows down to a hexagonal grille with horizontal slats, and squinting headlights flank it on each side with vertical LED running lights underneath. The new lower air dam leads air to wheel curtains that help lower wind resistance. The profile lacks the heavy sculpting of the current model, but a subtle character line sweeps up across the side for some visual interest. Narrow taillights stretch horizontally across the trunk. Even with the aesthetic changes, the overall size only expands slightly: length grows 0.8 inches to 179.9 inches, width increases an inch to 70.9 inches, and the wheelbase remains 106.3 inches. The interior features a more horizontal layout with metallic trim that runs across the dashboard. There are two infotainment choices beyond the base stereo. A seven-inch Display Audio system includes a rearview camera, and an eight-inch setup also has navigation. Both support Android Auto. Most trims of the 2017 Elantra feature a 2.0-liter four-cylinder that runs on the Atkinson cycle, and it produces an estimated 147 horsepower and 132 pound-feet of torque. Hyundai expects fuel economy ratings of 29 miles per gallon city, 38 mpg highway, and 33 mpg combined with the six-speed automatic. The company also offers a six-speed manual only on the SE trim. The Elantra Eco arrives in spring 2016 with a 1.4-liter turbocharged four cylinder with 128 hp and 156 lb-ft and a seven-speed dual-clutch gearbox. The brand estimates 35 mpg combined with that combo. A much stronger platform is beneath the upgraded design. The Elantra now uses 53 percent advanced high strength steel compared to 21 percent before, and the change allows torsional rigidity to increase 29.5 percent. The engineers also work to improve NVH wherever possible with improvements like a hood insulator, thicker glass, sound-absorbing material, and plastic and rubber bushings for the front subframe. Drivers can order a plethora of driver assistance and safety tech for the 2017 Elantra including Automatic Emergency Braking, Lane Keep Assist, adaptive cruise control and Blind Spot Detection.

Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

Hyundai, Los Angeles Times and Consumer Reports in fuel economy skirmish?

On Wednesday, Consumer Reports issued a story taking umbrage with the auto industry's move toward smaller, turbocharged engines, noting its own testing revealed that many such powerplants fail to deliver their promised fuel economy numbers. The story covered a variety of domestic and foreign automakers, with Ford and Chevrolet featuring prominently in the discussion. Hyundai was also mentioned for its Sonata Turbo, but the Korean automaker's family sedan came within one observed mile per gallon of its EPA ratings in CR's test, and its normally aspirated 2.4-liter counterpart actually beat its combined EPA ratings, 27 mpg to 26.
Good news for Hyundai, right? The automaker was so pleased with its report card that it sent out a small statement to a handful of news outlets including Autoblog, reading in part:
"We at Hyundai believe that Consumer Reports real-world average fuel economy testing results and EPA combined fuel economy results should correlate, and in fact do correlate nicely for some brands. Among all brands, Hyundai does particularly well in this correlation, with no high-volume brand having a better correlation between EPA combined and Consumer Reports real-world fuel economy."