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Hyundai leased 70 Tucson fuel-cell vehicles in first year

Since going on sale in the early summer of 2014, Hyundai has leased around 70 of its hydrogen fuel-cell-powered Tucson CUVs. That's the number that Mike O'Brien, Hyundai's vice president of corporate and product planning, revealed at a green vehicle event in Huntington Beach, CA, this week. There's a reason for the low number, O'Brien said. "Of course, everybody asks 'Why 70?' and it's basically tied to the number of fuel stations that are available," he said. "We were the first to actually pass over ownership of the vehicle, it's not a test program. It helps people put their money on the table, and they lease the car from us and it's their car. The customers that we've leased the vehicle to are ones that live close to a fuel station. "Right now there is less than 10 in the state of California. By the end of this calendar year, there should be in the mid-20s. And then, of course, under Gov. Jerry Brown's $200 million towards construction, I believe about 100 stations [will come online] through the end of the next couple of years. As those stations get built out, we're taking more and more applications for vehicle sales." In January 2014, O'Brien told AutoblogGreen that 88,000 people had expressed an interest in owning a fuel-cell Tucson. O'Brien said that Hyundai needs the customers to be close to a hydrogen station so that driving the car feels similar to what they're used to doing. "We just want to make sure there is a satisfying experience of ownership, and that's the most important thing, to make that their ownership experience matches what they've experienced with a gasoline car," he said. The Hyundai Tucson Fuel Cell can be leased for $499 a month, which includes free refueling. For the 2016 model year, the Tucson FCV gets HomeLink connectivity in the rear-view mirror and two new exterior colors, Hydro Blue and Chromium Silver, in addition to the already available Winter White. 2016 Hyundai Tucson Fuel Cell Continues To Attract Zero-Emissions-Focused Customers With New Colors And Features World's First Mass-Produced Fuel Cell Vehicle Available For $499 per month Lease Includes Unlimited Free Hydrogen Refueling and At Your Service Valet Maintenance FOUNTAIN VALLEY, Calif., May 22, 2015 /PRNewswire/ -- Hyundai's zero-emissions, hydrogen-powered Tucson Fuel Cell vehicle continues to satisfy and attract new customers focused on high-versatility and clean transportation.

Genesis designer Luc Donckerwolke talks new sedan, 'post-SUV' phase

Luc Donckerwolke's office at the Hyundai Research and Design center outside of Seoul looks like an Apple store, all polished concrete, metal and glass and a Miesian lack of ornamentation. This makes sense in an environment in which Donckerwolke, as head of design for the Hyundai and Genesis brands, is attempting to privilege transparency: enhancing communication and accessibility. "We have to break this kind of castle syndrome that the designers are in," Donckerwolke says. "It's all about opening up." This undermining of Korea's traditional orchestrated, hierarchical and executory structure is part of what has allowed Donckerwolke to create widely admired concepts such as the GV80 SUV and Essentia electric GT in just more than two years since he arrived from the VW Group leading design at Bentley, Lamborghini and Audi. And also to design the all-new G70 sport sedan that will be introduced to the U.S. market later this summer. We drove the G70 just before arriving for an exclusive one-on-one at Donckerwolke's R&D office, the first American journalists to visit. Although our time behind the wheel was brief, and we drove only the top-of-the-line, 365-horsepower, twin-turbocharged V6 version, we were impressed with the acceleration, the balance and the material quality. We also noted that the G70 is very good looking, with a distinctive, muscular and aggressive mien that feels true to the company's mission to be at once "Audacious, Progressive and Distinctly Korean." Like much of what we saw and experienced in contemporary Seoul, the car hosts a unique blend of influences from America, Europe and Asia while offering a harmony of line and a grounded sense of self that seems endemic to the peninsula. This global-but-flavored template is intentional. "We are not going to do Korean cartoons on wheels," Donckerwolke says. "We're not going to become a patriotic Korean movement. It's only about the essence of the Korean culture that we are using as an inspiration." One thing we could not help but notice is that the G70 is a sedan, joining a pair of older, Hyundai-based sedans, the G80 and G90, to complete the Genesis lineup. This feels somewhat inauspicious in the moment, especially for the American market where two-thirds of new-vehicle purchases are trucks and SUVs. "As you probably have seen when you've been driving around, sedans are extremely demanded here in Korea. And, you know, we have a huge market penetration here.

2015 will be the biggest year ever for cars at CES

Like the SEMA Show, major automakers are paying increasing attention to the CES, with 2015 expected to be one of the most auto focused yet. Ford, Volkswagen, Toyota, General Motors, Hyundai, Mazda, Audi, BMW and Fiat Chrysler Automobiles will all be in attendance when CES 2015 kicks off next week, taking up a record-breaking 165,000 square feet of space at the Las Vegas Convention Center. "We've come a long way from a single car on a carpet," Ford's Alan Hall told Bloomberg. Unlike SEMA, or a more traditional auto show, like the upcoming festivities in Detroit, CES doesn't necessarily focus on entire cars or the way they perform, but on the way our technology will interact with vehicles, and in how those vehicles will deliver information to drivers. "CES has become a major launch point for a lot of the big automakers," IHS tech analyst Mark Boyadjis told Bloomberg. "CES is a way for them to get on a global stage for technology." As for what kind of wares automakers will trot out in Las Vegas, we already know that BMW will show off an autonomous i3 electric car that can navigate its way through a multistory car park and can be hailed via a smartwatch app. According to Bloomberg, Hyundai will show off its own smartwatch app for the Genesis sedan, while Audi and Mercedes-Benz will show off autonomous vehicles next week. Automakers won't be the only companies looking to capitalize on CES. Tech firms, like chipmaker Nvidia, are becoming increasingly involved in the automotive game and will be in town showing their wares off to OEMs. "Two years ago, our booth would have been filled with PCs and people playing video games," Danny Shapiro, Nvidia's senior director for automotive business, told Bloomberg. "This year we made a strategic decision to shift the focus of the booth on automotive and de-prioritize some of the other things." Needless to say, you can expect to see a lot of news out of Las Vegas come next week. Stay tuned. News Source: BloombergImage Credit: Julie Jacobson / AP CES Audi BMW Chrysler Fiat Ford GM Hyundai Mazda Toyota Volkswagen Technology CES 2015