2023 Hyundai Sonata Sel on 2040-cars

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Here it is, Hyundai's headlining Super Bowl commercial

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.
Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.
The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.

Hyundai deferring car payments for furloughed federal workers

Since the US government shut down early this morning, more than 800,000 federal employees could be furloughed without pay until a deal is reached to start the government back up. To help affected employees cope with the temporary layoffs, Hyundai is expanding its Assurance program to defer all of their auto loan or lease payments until they're called back to work.
"We recognize the impact on family budgets that the furlough will drive," says John Krafcik, president and CEO of Hyundai Motor America. The automaker also says it will allow furloughed employees to buy new cars during October with help from a 90-day payment deferral.
We're sure Hyundai's act of goodwill relieves some of the stress that furloughed Hyundai owners and their families are experiencing. Check out the press release below.

Human waste can be reused as hydrogen for Hyundai Tucson FCEV

Here's the recipe: separate the water out of some sewage, leaving the biosolids behind. Then pipe those solids into airless tanks and let some microbes go to town. These bugs release a gas (roughly 60 percent methane, 40 percent CO2) which you can burn to power the plant where you're doing all this work but remember to send some of the methane to a tri-generation machine that leaves you with electricity, heat and hydrogen. It might sound a bit complicated, but this process is working in prototype form at the Orange County Sanitation District's Fountain Valley waste facility in California, and hydrogen car drivers in the area - including those of the upcoming Hyundai Tucson Fuel Cell CUV - can even power their rides from the end product. UC Irvine's National Fuel Cell Research Center's Jack Brouwer developed the process and he says reusing waste to move cars, "smells like money." Hyundai will soon start leasing the H2 CUV for $499 a month ($2,999 down) for 36 months, including free hydrogen refueling and Hyundai's Valet Maintenance. The Korean automaker says it has had a surprising number of people express an interest in the vehicle. We wonder if a waste-powered hydrogen station will make fuel cell technology more or less appealing. Read more details over at the Korea Herald. Featured Gallery 2015 Hyundai Tucson Fuel Cell: LA 2013 View 19 Photos News Source: Korea Herald Green Hyundai Technology Emerging Technologies Hydrogen Cars tucson