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Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury

2015 Hyundai Genesis 5.0 First Drive [w/video]

The original Hyundai Genesis was something of a mixed bag. A great first effort, no doubt, but as with any, well, genesis, there were weak points – the infotainment system and some interior materials, for example. In creating its second-generation model, Hyundai paid plenty of attention to these shortcomings while wisely deciding to retain the most notable of the original model's strengths: its 5.0-liter V8. The 420-horsepower rocket from the former Genesis R-Spec has once again been named the top-flight engine for this updated, 2015 model. Hyundai has comprehensively overhauled its first rear-wheel drive sedan, and while it might use an older – but impressive – engine, the 5.0-liter V8 isn't nearly as big of a story this time around. That's because it's now wrapped inside a far better package, as we found during a week behind the wheel. Hyundai's stylists have matured the Genny, opting for significantly more standout sheet metal in this new iteration. The old car featured a more traditional three-box shape, while the second-gen car is more open about its rear-drive layout, featuring a long hood and a short rear deck that feeds right into an aggressively raked rear window. The upright front fascia, with its broad, crisply styled grille and almond-shaped headlamps is clean and fashionable while still coming off as sort of conservative. Around back, Hyundai maintained some semblance of its old fluidic design, with sweeping, wraparound taillamps, while the V8 model's bumper is home to sporty, staggered quad exhausts. That said, the updates to the exterior are overshadowed by the comprehensive overhaul found in the cabin. The Genesis finally has an interior befitting of its price tag, thanks in large part to the swath of natural-looking matte wood trim on the dash, complemented by aluminum accents. The upper and lower dashes are finished in plastic, but its quality is no better or worse than what you'd find in a German competitor. However, while the cabin certainly feels much better than the last-gen model, there are still a few shortcomings. The "ultra premium" leather is standard on the 5.0's wide, supportive seats, and while it feels very, very nice, we did notice that even with fewer than 8,000 miles on the clock, a regular parade of denim-clad auto journalists has already started to stain the driver's side bottom cushion – something we noted during our year-long test of Hyundai's larger Equus.

Recharge Wrap-up: Alguersuari out for Formula E season 2, hydrogen range test video

A pair of hydrogen proponents drove a Hyundai Tucson Fuel Cell 1,480.73 miles in 24 hours. Arnt-Goran Hartvig and Marius Bornstein, nicknamed The Viking and The Scientist, drove a 186-mile route in Germany repeatedly as many times as they could over the course of a full day to set the distance record. The advantage of short refueling times for the hydrogen vehicle helped the duo spend more time on the road. See the video above, and read more from Hybrid Cars. Jaime Alguersuari will miss the second season of Formula E. His license was suspended after fainting at the end of the Moscow ePrix, and he is still waiting for a diagnosis. "During the month of July I underwent several tests for which there has not been a medical resolution and I am still waiting for the final diagnosis," says Alguersuari. "For this reason I need to announce that, unfortunately, I will not be able to take part in the FIA Formula E Championship for the 2015/16 season with my team DS Virgin Racing." The former Formula 1 driver will make an announcement about his future in September. Read more at Autosport. Jeb Bush has come out against the Renewable Fuel Standard. In an interview in an Iowa Falls Dairy Queen, the Republican presidential hopeful gave his opinion about the ethanol mandate. "The best way to get to energy security, in my mind, is letting the markets work," says Bush. "So the RFS has had great success, and over a period of time I think it has to be phased out." Ditching the ethanol mandate could hurt Bush in the important corn-growing state of Iowa, though he thinks his record as Florida governor will help his status with voters. Read more at Grist, and from KCCI.