2016 Hyundai Sonata Se 4dr Sedan on 2040-cars

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First 2015 Hyundai Sonata ad surfaces

The new Hyundai Sonata just made its debut at the 2014 New York Auto Show, but it's already begun making its slow march towards dealers, meaning it's about time we start seeing ads for the new family sedan on the TV and internet. This 62-second spot is one of the first.
The ad places a particular focus on styling, and what great design really is. There's also a glimpse at the super-cool gesture control that's baked into the Sonata's infotainment screen. We'll admit, we're pretty geeked to give this feature a full test once we finally drive the all-new sedan.
As for when that will be, with the car set for an arrival at dealers this summer, we're hoping to have a full write-up on the 2015 Sonata soon. Until then, scroll down for the full ad from Hyundai.

Hyundai HCD-14 Genesis Concept takes a sleek look at the future

After seeing the promising lines of Hyundai's latest concept car last week in a shadowy teased rendering, we now have a better idea about what this sleek concept is all about. The 2013 Hyundai HCD-14 Genesis Concept received its official debut today at the Detroit Auto Show, and it's expected to be a pretty good indication of the styling direction for the next-generation Genesis sedan, although not quite the real deal.
Comparing this concept to spy shots of a Genesis prototype captured early last month, we can see that many elements of the HCD-14 will be incorporated into the newest Hyundai luxury sedan. As is the case with any concept car, the oversized carbon fiber wheels and suicide rear doors will certainly not be making it to the production model, but it will be interesting to see if the next-generation sedan has some of this car's styling cues like the hard-edged body creases along the side of the car, the coupe-like roofline running all the way to the rear of the car leaving no true decklid, or even the fine details like the "Genesis" etched into the headlights.
In addition to the styling of the car, there are plenty of new features being introduced on the concept that may be intended for the final product. This includes cabin technology features like a head-up display, hand-gesture recognition, and even a system that is able to track a driver's eyes to select options in various vehicle functions such as audio or climate controls. There also luxury appointments like the real milled wood accents and the iPad storage station. Hyundai is also promising improved driving dynamics with a more rigid chassis, new driver-selectable settings for various driving conditions and, of course, carrying over the 5.0-liter direct-injected V8 paired to an eight-speed automatic transmission.

Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.