2014 Hyundai Sonata Se on 2040-cars

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Hyundai Sonata's slow sales start to trigger more daring redesign

On paper, the latest Hyundai Sonata has been a winner. The sedan sold 216,936 units in 2014, around 13,000 more than the previous year, and the new model posted healthy year-over-year gains in both December and November. However, according to a report from Wards Auto, the Korean brand isn't happy with how the vehicle is doing and is planning a redesign, to be timed with the future refresh. Unveiled at the 2014 New York Auto Show, the latest Sonata has a more refined, almost luxurious air about it, and the sedan ditches the swooping styling from the previous generation. It also comes at a slightly lower base price. But the more mature design is also the problem. Hyundai Motor America CEO Dave Zuchowski told Wards during the 2015 Detroit Auto Show that the new model was "not as distinctive" as its predecessor. Previously, "people would seek us out because we look different. And we don't get that now," he said. While no details on the redesign were divulged, Zuchowski said the company was already at work on the shape. He suggested the changes would debut for the Sonata's refresh, likely in the 2017 or 2018 model years. Autoblog reached out to Hyundai about the possible design change and spokesperson Derek Joyce told us, "Dave was simply referring to our normal mid-cycle refresh where it's typical to make styling tweaks." According to Wards, the latest Sonata isn't conquesting as many buyers from other brands as Hyundai would like. The company reportedly raised incentives to get them to move. So while sales were up, the automaker was disappointed. AutoTrader senior analyst Michelle Krebs confirmed to Autoblog that incentives were high for the Sonata, but that had nothing to do with its design. "The midsize car segment has fallen out of favor with buyers who want utilities so they are carrying very heavy incentives. We expect that trend to continue and then some in 2015," she said. A previous report also claimed that the 2015 Sonata wasn't living up to sales expectations in part due to its more traditional styling. But the company shot down those claims because the sedan was still rolling out the entire range to dealers at the time. Even now, Hyundai is still adding the Sonata Hybrid and Plug-In to the lineup in the coming year.

Hyundai recalls 570k Sonatas and Accents in two separate campaigns

Hyundai is announcing two recalls that cover a total of 569,500 vehicles in the US for two of the brand's models. There are no reports of accidents or injuries related to either problem, though. The larger and potentially more serious campaign covers 470,000 units of the 2011-2012 Sonata with production dates between December 11, 2009, and April 12, 2012 at Hyundai Motor Manufacturing Alabama. It's specifically for those with the 2.0- or 2.4-liter direct injected engines. During production of the crankshaft, metal debris might not have been fully removed, and those pieces could block the connecting rod oiling passages. This lack of lubrication can increase wear on the connecting rod bearings, and the issue can lead to a loud knocking noise or possibly even a failure while the car is in motion. Hyundai has a two-step process to fix the issue. First, the company will have the vehicles come in for an inspection, and if necessary will "replace the engine assembly." The company will also extend the warranty on the short block to 10 years/120,000 miles for all owners. Notifications will go out by November 2, and there will be a second letter when the parts become available. The other recall covers 99,500 examples of the 2009-2011 Hyundai Accent with manufacturing dates between March 1, 2009, and February 11, 2011. On these models, the brake light switch may begin to only work intermittently. This can lead to a variety of problems, including the brake lights not coming on, the inability to turn off the cruise control with the pedal, and the shifter not moving out of Park. The fix will be a replacement of the switch, and the campaign will begin on November 2. Related Video: RECALL Subject : Connecting Rod Wear may Result in Engine Stall Report Receipt Date: SEP 10, 2015 NHTSA Campaign Number: 15V568000 Component(s): ENGINE Potential Number of Units Affected: 470,000 All Products Associated with this Recall Vehicle Make Model Model Year(s) HYUNDAI SONATA 2011-2012 Details Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor America (Hyundai) is recalling certain model year 2011-2012 Sonata vehicles manufactured December 11, 2009, to April 12, 2012 at Hyundai Motor Manufacturing Alabama and equipped with either a 2.0 liter or 2.4 liter Gasoline Direct injection engine. In the affected vehicles, metallic debris may not have been fully removed during manufacturing of the engine crankshaft.

Hyundai exec admits company studying pickup, no foolin'

Automotive News reports Hyundai may be considering jumping into the US pickup market. Lee In-cheol, ice president of international sales, says the company's product planners and engineers are currently trying to determine what size pickup would be best for our market. Currently, the automaker has no plans to build a truck, but Lee says that hasn't stopped US dealers from asking the company to produce one. The US and South Korea signed a free trade agreement that took effect in 2012 that removes the so-called Chicken Tax from South Korean imports in seven years.
That means that Hyundai or Kia could import a foreign-built truck without incurring the 25 percent tax on the vehicle's value after 2021. Even so, Hyundai isn't committed into jumping into the US full-size pickup market. Instead, the company may build a smaller truck designed to compete in emerging markets.
We've been hearing word about Hyundai's pickup musings for years now, including a rumored partnership with Chrysler to produce Ram-based trucks, but so far, nothing has come of it.