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88,000 interested in Hyundai Tucson fuel cell, first units due in 60 days

Hyundai thinks it has a hit on its hands with the Tucson Fuel Cell CUV, an Internet hit at the very least. At the Washington Auto Show this week, Michael O'Brien, the vice president of corporate and product planning for Hyundai Motor America, announced that 88,000 people have visited the car's microsite. Since the company isn't yet taking orders for the vehicle, we'll have to take this as a sign that people are interested in a hydrogen-powered CUV. "The response surprised even us," O'Brien said. "The response surprised even us" Hyundai expects to deliver the first Tucson Fuel Cell to a "small group" of customers in the US within 60 days, O'Brien said. As we learned last year, Hyundai will lease the CUV for $499 a month (and $2,999 down) for 36 months. That price includes as much hydrogen refueling as you like, plus Hyundai's Valet Maintenance. The Tucson Fuel Cell is already in production and available in other markets (as the ix35 Fuel Cell), following 16 years of development and what O'Brien said were "hundreds of millions of dollars" spent on R&D. Hyundai has tested its fuel cell cars for over 2.4 million miles, including extreme heat, cold and altitude tests (but it hasn't shot a bullet into the tank a la Toyota). Hydrogen cars are "as clean and by some measures cleaner than today's EVs" but are more practical, with longer range and shorter refueling times, O'Brien said in DC. There's more in the press release below. Hyundai Receives Strong Consumer Interest With 88,000 Visitors To Its Dedicated Fuel Cell Microsite In Just Two Months $499 per month to drive the World's First Mass-Produced Fuel Cell Vehicle, Including Unlimited Free Hydrogen Refueling and At Your Service Valet Maintenance WASHINGTON, Jan. 22, 2014 /PRNewswire/ -- Hyundai is witnessing exceptionally strong consumer interest in its next-generation Tucson Fuel Cell CUV, with more than 88,000 unique visitors to its Hyundai.com fuel cell microsite since the program's November introduction. Consumers selected for the program can drive the Tucson Fuel Cell for just $499 per month, which includes unlimited free hydrogen refueling and "At Your Service" valet maintenance at no extra cost. For the first time, retail consumers will be able to put a federally-certified hydrogen fuel cell vehicle in their driveways, with availability beginning in late Spring 2014 at select Southern California Hyundai dealers.

Hyundai Motor Group reveals the E-GMP modular electric platform

Just as Volkswagen has the MEB platform for its ID. line of electric cars, Hyundai Motor Group is launching a modular architecture of its own. It's called E-GMP for "electric-global modular platform," and the motor and battery powertrain is called PE for "power electric." These components will underpin models from Hyundai, Kia, Genesis and the new Ioniq brand. The first to launch with it will be the Ioniq 5. One of the interesting aspects of this platform is that it will be designed with rear-wheel drive in mind. Like VW's and Tesla's EVs, the basic layout will feature a rear-mounted motor powering those back wheels, and the battery pack fits in the floor between the wheels. All-wheel drive will be available on some of these models with the addition of a second, front-mounted motor. That front motor will be able to mechanically disconnect from the front drive axles when not needed, allowing for less mechanical drag and more efficient driving. Hyundai is promising impressive performance from the E-GMP and its batteries and motors. The company claims that a car built on the platform could be capable of 0-62 mph sprints of 3.5 seconds with a top speed of about 162 mph. This will vary depending on motors, and Hyundai Motor Group revealed that there are three outputs of motor in development. Maximum range is expected to be 311 miles on the WLTP cycle. Hyundai didn't give exact power outputs or battery capacity in kWh, though. The battery pack is made up of standardized modules that can be added or subtracted depending on the needs of the vehicle, and the individual cells are pouch-type, similar to what GM is using in its Ultium batteries. The E-GMP cars will also support fast charging up to 800V and 350kW, so an 80% charge from empty could happen in just 18 minutes. Two-way charging will also be supported, so your electric Hyundai or Kia could provide up to 3.5kW of power to various appliances or even to another EV. Hyundai says you could run a "midsize" air conditioner and a 55-inch TV for up to 24 hours with an E-GMP car. Hyundai 45 View 14 Photos We won't have to wait long to see the first car based on this platform. The Ioniq 5, which will take design inspiration from the Hyundai 45 concept, will launch next year. The Ioniq 6, based on the Hyundai Prophecy concept, will come in 2022 and the Ioniq 7 in 2024. The first Kia model will be a crossover revealed next year, and it will have a performance variant.

Ex-Hyundai CEO Krafcik joins TrueCar board amidst IPO plans

Former Hyundai Motor America CEO John Krafcik has had a tumultuous year. Last June, he won the Automotive Executive of the Year from DNV Business Assurance. Then in December, he suddenly announced he was stepping down from his leadership role at the Korean automaker on January 1, with some suggesting it was because the company's sales growth was too far below forecasts. Now, it looks like the exec has landed a new role on the board of directors of online car shopping website TrueCar.
According to The Wall Street Journal, Krafcik's role will be to build relationships with automakers and dealers, but the job at TrueCar won't be full time. Since leaving Hyundai, Krafcik has also been doing consulting work in Silicon Valley. "It's helped me understand what I might want to do, full, full time. I am just taking things at the appropriate pace," he said to the Journal.
Krafcik, who is widely considered one of the industry's top executives, took the helm at Hyundai America in 2008 and led it to an increase in sales and market share. He was with the company when it won North American Car of the Year awards in 2009 and 2012 for the Genesis and Elantra, respectively.