2014 Hyundai Sonata Hybrid Limited on 2040-cars

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Hyundai shows us two more Super Bowl commercials

Hyundai is gearing up to show five commercials during this year's Super Bowl, and you've probably already seen one of them called Don't Tell that's been airing on television for weeks now. The Korean automaker has released two of the other four ads, though it looks like it might keep the headlining ad for the three-row Santa Fe, called Epic PlayDate, under wraps until the big game.
Of the two ads published on YouTube, we like Stuck the most, which features the Sonata Turbo. It presents all of the horrid things you could be stuck behind on the highway as reason enough for buying a boosted Sonata with its ample passing power.
The other commercial, called Excited, features the 2013 Hyundai Genesis. Our funny bone didn't tingle much with this one, and it contains a grammar bugaboo that's a pet peeve of some editors in the Autoblog virtual offices. Can you spot it? Scroll below to take the challenge and let us know in the comments.

2015 Hyundai Azera appears refreshed in Miami

Hyundai has taken the unusual approach of debuting a newly refreshed model - the refreshed 2015 Hyundai Azera - at the Miami International Auto Show instead of one of the larger usual suspects (the LA Auto Show is just around the corner). According to Hyundai, Florida is a large market for the Azera sedan, which surely had something to do with the decision to debut in Miami.
There aren't many big changes to the Azera for 2015, but what has been updated is meaningful, starting with redesigned front and rear fascias, standard 18-inch alloy wheels and LED fog lights on Limited models. Inside, an eight-inch display - all the better to work with Hyundai's latest Blue Link system - joins a new center stack design as notable improvements. On the safety front, Blind Spot Detection with Rear Cross Traffic alert and Lane Change Assist are now standard.
Power still comes from the well-regarded 3.3-liter V6 with 293 horsepower and 255 pound-feet of torque. While none of the changes for 2015 are likely to make the Azera into a best seller in the highly competitive large-car market, where models like the Chevy Impala, Toyota Avalon and Buick LaCrosse live, not to mention Hyundai's sibling from Kia, the Cadenza, we're sure Azera buyers will be happy with the updates all the same.

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado