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Hyundai Elantra's alleged unintended acceleration sends teen, police on a 113-mile ride

Back in December, one North Texas teenager received a quick lesson in car control at the hands of his 2011 Hyundai Elantra. Elez Lushaj called police, after he says his car accelerated to nearly 120 mph on Highway 183 unintentionally. Dispatchers urged the 16-year-old driver to try everything from turning the car off to standing on the brakes and putting the car in neutral, but Lushaj told them nothing was working. Flummoxed, police simply did their best to warn traffic away from the speeding compact with the hope that the car would eventually run out of fuel.
Before that could happen, Lushaj lost control on Interstate 30 after some 90 minutes as he attempted to avoid a semi truck. The Elantra rolled four times, leaving the driver conscious but with several broken bones. Police commended Lushaj for keeping the car on the road and away from population centers for as long as he did.
Hyundai, meanwhile, said that it hasn't heard anything on the case. Spokesperson Jim Trainor reported to WFAA that it was "extremely unlikely for simultaneous and spontaneous total system failures for the brakes, accelerator and transmission to occur at the same time" and notes that Hyundai would like to investigate, but this is the first they've heard of Lushaj's wild ride. You can watch a local news report on the incident below for more information.

2015 Hyundai Sonata plays a more mature tune

Hyundai's new North American CEO Dave Zuckowski pulled a silky sheet off of the redesigned 2015 Sonata here at the New York Auto Show, ushering in not only a new era of domestic stewardship for the company, but also a new, more mature design direction for its mass-market vehicles.
Though we've already seen the striking sedan in a wealth of recent photos, seeing the car in person confirmed that Hyundai has another hit on its hands. The Sonata employs the Korean automaker's new "Fluidic Sculpture 2.0" design language, which we already witnessed in the new, much lower-volume Genesis. Hyundai describes the language as being more dignified, respectable and confident. We certainly agree with that.
Gone are the swooping lines of old, which grabbed our attention on the previous generation. They've been replaced by straight edges and harder angles, most noticeably along the car's beltline. A larger, more refined grille with a wide air intake leads the car down the road. The stance is athletic, with a steeper, coupe-like roofline, quad chrome-tipped exhaust ports and horizontal lines in the rear, which give the car a planted look. The redesigned headlights are wing-like in appearance and, man, that burnt orange color is sexy.

Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.