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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Hyundai Kona Electric SUV revealed

Recently, Hyundai hinted at some of the details of the all-electric version of its Kona subcompact SUV. The automaker stated that the EV crossover would be available with a pair of powertrain offerings, one of which being "one of the most powerful electric engines on the market" with a driving range of 292 miles. Now, the Korean automaker has revealed the Kona Electric in advance of the upcoming Geneva Motor Show. The Hyundai Kona Electric looks like its hybrid siblings, with the biggest visual difference up front, with its closed grille. That's also where the car's plug resides. It features LED daytime running lights above its LED headlights. The Kona Electric offers a two-tone roof, and seven different exterior paint color offerings. On paper, at least, the Kona Electric is pretty compelling. The long-range, 292-mile version features a 64-kWh lithium-ion polymer battery pack supplying power to a 150-kW (201-horsepower) electric motor. It does 0-62 miles per hour in a respectable 7.6 seconds, with a top speed of 103 mph. The base version's 39-kWh battery offers 186 miles of driving range, and a 99-kW (133-horsepower) electric motor. It does 0-62 in a more leisurely 9.3 seconds. Inside the car, the Kona Electric features a pair of paddle shifters behind the steering wheel that allow the driver to dial in the preferred amount of regenerative braking force. A seven-inch digital display in the instrument cluster is accompanied by a head-up display providing key information directly in front of the driver. The car's infotainment system features Apple CarPlay and Android Auto and wireless phone charging. The Kona Electric offers a number of driver assist features for safety and convenience. These include forward collision avoidance with pedestrian detection, blind spot warning, rear cross-traffic alert, lane-keeping assist, intelligent speed limit warning and smart high. It also offers smart cruise control with stop-and-go capability to make those traffic jams a little more bearable. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Hyundai Kona Electric: Geneva 2018 View 10 Photos Related Gallery Hyundai Kona Electric View 9 Photos News Source: HyundaiImage Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Green Hyundai Green Automakers Crossover SUV Electric 2018 Geneva Motor Show hyundai kona hyundai ev hyundai kona electric

How Hyundai lost momentum, and will 'take a few years' to recover

SEOUL/DETROIT/CHONGQING, China — At a near-empty Hyundai Motor showroom in the Chinese mega city of Chongqing, the store manager is grumbling about his shortage of customers and a lack of bigger, cheaper SUV models popular in the world's largest auto market. Even with discounting of as much as 25 percent, his dealership was selling barely a hundred vehicles a month, said the manager surnamed Li. A nearby Nissan dealership was selling about 400 vehicles a month, a store manager there said. "The sales are simply poor," Li told Reuters. "Look at the Nissan store next door, they have tens of customers while we just have two." An hour's drive away is Hyundai's massive $1 billion manufacturing plant, which opened last year with a target to produce 300,000 vehicles per year. But with sales weak and the Chinese auto market slowing sharply, the factory is running at roughly 30 percent of capacity, two people with knowledge of the matter said. The sources asked not to be identified because the information was not public. Hyundai, the world's fifth largest automaker, declined to comment on the Chongqing plant's production or the showroom's sales but said it is "closely cooperating" with local partner BAIC to turn around the China business. BAIC did not respond to requests for comment. Hyundai's woes mark a major reversal for the automaker which was an early success story in China as it quickly and cheaply rolled out popular new models into a surging market. In 2009, Hyundai and partner Kia's combined sales ranked third in China after General Motors and Volkswagen. The South Korean duo now ranks ninth, and its market share in China was 4 percent last year, from more than10 percent at the beginning of this decade. Executives and industry experts say Hyundai conceded its once stronghold in the low-end segment to fast-growing Chinese rivals such as Geely and BYD. Foreign rivals not only defended their turf in premium segments but also kept pricing competitive for mass-market models, squeezing Hyundai's positioning as an affordable foreign brand, they said. In the United States, the world's second-biggest auto market, Hyundai's market share fell to 4 percent last year, near a decade low. Hyundai ran into problems in China and the United States for similar reasons: It missed shifts in consumer tastes, especially the surge in demand for SUVs, and it sought higher prices than its brand image could command, four Chinese dealers and half a dozen former and current U.S.