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Hyundai Rockar dealership concept a kinder way to buy a car [w/video]

The simple car-buying battle line these days usually centers around dealerships versus some alternative method, like online, that bypasses the dealer. A few manufacturers are trying ways in between those two poles, so that customers can visit a retail concept brick-and-mortar location but avoid the negative associations they have with dealerships; Audi's done it in London, BMW's done it in Paris and Tesla is doing it all over. After two years in development, Hyundai has done the same with its Hyundai Rockar store in the Bluewater shopping mall in Kent, England. Hyundai UK partnered with Simon Dixon on the venture, Dixon being a 20-year veteran of the car industry who was frustrated by the experience of having to buy a car at a traditional dealership. Rockar, tucked between a Disney store and a Body Shop, keeps three vehicles in the store; if you prefer, you can handle the entire car-buying transaction online at home, or at computer stations in the store with the help of "Angels," otherwise known as salespeople. Focusing on the retail experience, however, the Angels don't have car backgrounds; they've been trained in the product, but we're told they aren't there to push it on you. Car hunters who want to trade in can input their car to get fair trade value; Rockar says all of its trade-ins go straight to auction, so values are based on dealer auction guides, and every customer gets a no-haggle purchase price. There's a test-drive facility in the mall's enormous parking lot, and prospective customers can go for a spin without a salesperson. It will also attend to routine service needs: owners can book appointments, bring their car to the mall, amuse themselves for a few hours and pick it up the car it's completed. Rockar says it will do routine maintenance on any car, not just Hyundais. Echoing Audi and BMW, Hyundai UK says this isn't about replacing the dealership, but trying to find a better, easier, and less stressful way for potential customers to interact with the brand and buy a car. Bluewater gets 27 million visitors per year, and in just over a month of being open more than 4,000 of them have stopped into Rockar, with three buying a car. Rockar says it will provide free service for three years for the first 100 buyers, and Hyundai expects it to be one of its UK's top ten dealers by the end of 2015. The video has more on the concept. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2019 Hyundai Santa Fe gets $550 price bump, more tech

Hyundai's all-new 2019 Santa Fe will start at $25,500 and include more safety and other technology when it goes on sale later this year. Hyundai also confirms that the three-row version of the crossover will be renamed the Santa Fe XL for 2019, while it's developing an as-yet unnamed three-row, eight-passenger SUV, filling a hole in the Korean automaker's lineup. The Santa Fe's new starting price is $550 higher than the 2018 Santa Fe Sport, which is going away as a separate nameplate. (To keep the moves straight: The former Santa Fe Sport becomes just plain Santa Fe. The former Santa Fe becomes Santa Fe XL.) The 2019 Santa Fe's price doesn't include the $980 destination fee, which nudges the starting price up to $26,480 for the front-wheel-drive SE model. It's offered in seven trim models, topping out at the all-wheel-drive Ultimate 2.0T, which starts at $39,780. The 2019 Santa Fe borrows some of the Hyundai SmartSense safety technology from the Santa Fe Sport, including forward-collision avoidance, lane-keeping assistance and blind-spot collision assist. Other standard technology includes idle stop-start and Android Auto and Apple CarPlay compatibility. Hyundai has also updated the looks on its fourth-generation crossover, with more chiseled hard lines in the body, a rising beltline, improved visibility and a reorganized interior with more storage space. Powering the ute is the base-level 2.4-liter inline-four engine, which makes 185 horsepower and 178 pound-feet of torque, or a 2.0-liter turbocharged four-cylinder putting out 235 hp and 260 lb-ft. An eight-speed automatic transmission routes power to the front or all four wheels. Fuel economy ratings top out at 22 miles per gallon in the city, 29 on the highway and 25 combined for the 2.4-liter engine in front-wheel drive, a slight improvement over its predecessor.

Hyundai: Ryanville

Ryanville is a commercial about a town full of Ryan Reynolds clones, and two smitten women driving around in a brand new Elantra who can't help but gawk at the actor because he's everywhere. This is a great ad if you like Ryan Reynolds, as these two women (and many other people) do. Hyundai also wants to remind you that if you're distracted by Ryan Reynolds, the Elantra's active Automatic Emergency Braking with Pedestrian Detection will help prevent you from running his handsome clone over. Vote for this one if you like the commercial, Ryan Reynolds, or both. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad