2011 Hyundai Sonata Limited 2.0t on 2040-cars

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Hyundai Sonata successor to seek evolution, not revolution

Hyundai hit a home run with its current-generation Sonata midsize sedan, so don't expect the Korean automaker to make revolutionary changes when its replacement comes out for the 2015 model year. The four-door sitting in showrooms today was launched in 2010 with radical new lines that marked a big departure from its rather bland predecessor. Even with stiff competition from the Honda Accord, Ford Fusion and Toyota Camry - all newer designs than the Sonata - sales have been strong. Consumers embraced its new design language, taking home a record 230,605 units last year.
"I think we found a design language that works, the 'Fluidic Sculpture' stuff, so I would say (the new styling) is not pulling back in any way. It's more continuing to refine on that same trajectory that we're on," John Krafcik, Hyundai U.S. CEO, told WardsAuto in a recent interview. Consumers don't seem to be fazed by the its age either. "A lot of consumers are just entering (the) midsize (segment) for the first time. They don't see (the Sonata) as a three-year-old car. They see it as, 'Whoa, that's a pretty good-looking midsize car,' so it's doing quite well," added Krafcik.
Sonota sales have been down over the last few months, but Krafcik says that is a reflection of the automaker's decision to increase production of its Elantra compact at the Montgomery, Alabama, plant - where both are built - and a limited supply of its mid-grade GLS Sonata model.

Hyundai will launch 26 green models through 2020

Hyundai Motor Group, which comprises both Hyundai and Kia, believes that launching a blitz of 26 green models through 2020 could place the Korean automaker among the leaders in the segment. Only Toyota would be larger in the electrified vehicle market, if Hyundai Motor's plan works, Automotive News reports. The 26 models run the gamut of the green car field, and they include at least 12 hybrids, six PHEVs, two EVs, and two hydrogen fuel cells, according to Automotive News. If customers latch onto them, Hyundai and Kia could move as many as 300,000 electrified vehicles a year by 2020 versus about 43,000 in 2015. Kia is responsible for at least 11 of these vehicles like the upcoming Niro crossover. Meanwhile, Hyundai wants the upcoming Ioniq (above) to challenge the Toyota Prius, and the Korean company has hybrid, PHEV, and EV versions on the way. To save money on the development of so many electrified vehicles, Hyundai Motor uses shared components. "For example, all our electric motors have the same diameter," Lee Ki-Sang, Hyundai's green powertrain boss, told Automotive News. "The power output is different, but we can just adjust the width of the core winding. Or for the motor controller, we standardized to use the same printed circuit boards." Trying to go from a relatively small player to a market leader is an audacious move, but it's especially risky right now. Gas prices are the cheapest in 12 years in the US, and green car sales are down in the US and in Europe. Toyota even predicts the inexpensive fuel could cut into Prius sales, and it's far more established than Hyundai's models. The South Korean company could have an even tougher time because these efficient vehicles still lose money for now. "Our target is before 2020, we would like to make profits on these eco-friendly vehicles," Lee told Automotive News. Related Video:

Hyundai sketches Ioniq ahead of debut this month

Hyundai has an altogether new model coming soon. It's called the Ioniq, and it'll be a dedicated electrified vehicle with a choice of three powertrain options. The automaker is set to take the wraps off later this month in Korea, but before it does, it's giving us another advance look at the design. As we've seen from previous teasers and spy shots, the Ioniq is slated to blend elements from Hyundai's own design language with a form that ought to closely resemble, in abstract at least, those of rivals like the Chevy Volt and Toyota Prius. That means an aerodynamic shape ending with a high tail to get the most out of its powertrain. The interior promises to be both futuristic and comfortable. Underneath it all is a new platform developed specifically for the Ioniq and three levels of electrification. There'll be a gasoline-electric hybrid version, a plug-in hybrid, and a full EV. We should get out first look up close at the Ioniq at the Geneva Motor Show and New York Auto Show in March, following its reveal in Korea within weeks from now. But even before it's unveiled, Hyundai is already taking pre-orders in certain markets. HYUNDAI MOTOR REVEALS INTERIOR AND EXTERIOR RENDERINGS OF NEW IONIQ - New renderings reveal further innovations for the alternatively fueled IONIQ - Cutting-edge technology delivers class-leading aerodynamics and fuel efficiency - IONIQ introduces unique new vehicle design with three responsive powertrains - Pre-orders now being accepted in domestic market for the IONIQ, released later in 2016 January 5, 2016 – Hyundai Motor has revealed further details of the new IONIQ ahead of its launch in Korea later this month. The innovative alternative-fuel compact vehicle, now available for pre-order in selected markets, is the first-ever car to offer a choice of three efficient and ultra-low emission powertrain options in one body type. The latest interior and exterior renderings reveal more of the IONIQ's eco-friendly credentials, with its advanced powertrain technology central to Hyundai Motor's aim for the world's best hybrid fuel-efficiency. The newly-developed platform, available with full electric, plug-in petrol / electric hybrid, or petrol / electric hybrid powertrains, also delivers a fun and responsive driving experience to match the emotional appeal of the car'seye-catching lines. The exterior of the IONIQ features a distinguished, cutting-edge aerodynamic design.