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Hyundai's new fuel-cell vehicle will get dramatic price cut, more range

They say you can't be too rich or too thin, but Hyundai may be shooting for both with its plans for the successor to the hydrogen-powered Tucson Fuel Cell. The South Korean automaker says it's working on a fuel-cell vehicle that will not only be cheaper than the Tucson, but will have a larger full-tank range, the Korea Herald says. Hyundai disclosed details at a conference last week where the South Korean government said it wanted 10,000 fuel-cell vehicles on its roads by the end of the decade. This car, if it arrives as advertised, should help. Hyundai needs it. Since the hydrogen Tucson was unveiled in 2013, it has moved just 544 units worldwide. The new hydrogen vehicle will be priced at about $54,000 in Korea, about half the price of the Tucson Fuel Cell compact SUV. Factor in subsidies that the government is planning, and that price tag would drop to about $30,000. Hyundai is also planning for a full-tank range of about 373 miles, a 45-percent increase from the Tucson's 258. Hyundai has steadily been dropping hints about its next fuel cell car. The automaker debuted its Intrado fuel-cell concept (pictured) at 2014's Geneva Motor Show and said at the time that the car would have a full-tank range of about 375 miles. And last month, Hyundai Motor Group's Ahn Byung-ki spoke of a fuel-cell vehicle that's larger than a compact SUV that would also have a bigger battery but a smaller motor than the Tucson. Additionally, the automaker said it may launch the new model in time for the 2018 Winter Olympics in Seoul. Related Video: Featured Gallery Hyundai Intrado Concept: Geneva 2014 View 16 Photos News Source: Korea Herald via Green Car Congress Green Hyundai Hydrogen Cars

2019 Hyundai Santa Fe unveiled

Hyundai has unveiled its next-generation, 2019 Santa Fe. First, to clarify, the Santa Fe nameplate will take the place of the current five-passenger Santa Fe Sport. This new generation features a new design, new technology, and a new diesel engine option. The Hyundai Santa Fe has a new look that comes off less crossover and more SUV than before. It looks wider, more muscular and bigger than the vehicle it replaces, with Hyundai's large cascading grille and available 19-inch wheels. Inside, it has a horizontal layout to provide a sense of width. Large window openings provide improved visibility, despite the rising beltline. It features a new instrument panel with a three-dimensional look, and the infotainment screen has been repositioned to reduce glare. A new head-up display will also be available. The 2019 Santa Fe will offer a 2.4-liter four-cylinder engine good for 185 horsepower, or a turbo 2.0-liter four-cylinder offering 232 hp. A 2.2-liter diesel engine will be available providing about 200 hp and 320 pound-feet of torque. The diesel model will be the only one to offer optional third-row seating. Each will be connected to a new eight-speed automatic transmission. For comfort's sake, Hyundai has revised the suspension, particularly in the rear, to provide a smoother ride. Hyundai also offers an optional load-leveling suspension to maintain a consistent ride height, even when loaded with cargo or towing. Its all-wheel-drive system provides capability in crummy weather, and features different modes to distribute torque for improved performance. To improve safety and convenience, Hyundai includes a number of driver assistance aids in the new Santa Fe. This includes lane-keep assist, stop-and-go adaptive cruise control and an around-view monitor. Additionally, it offers a Rear Seat Occupant Alert using an ultrasonic sensor to detect motion of kids or pets in the back. It also offers Safe Exit Assist, which prevents you from opening the door when a motorcycle, bicycle or other vehicle approaches from behind. We'll have more on the next-generation Hyundai Santa Fe soon, once we get a turn behind the wheel. Related Video: Featured Gallery 2019 Hyundai Santa Fe View 32 Photos News Source: Hyundai Hyundai Crossover SUV

GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.