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Hyundai appoints William Lee as global head of Genesis

SEOUL — Hyundai on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. Lee faces the challenge of rejuvenating Genesis sales in the U.S. market and making headway in Europe and China, both tough markets to crack for luxury car sales. "The company expects Mr. Lee, in his new capacity, to lead the brand's further global expansion by leveraging his overseas business operations expertise," Hyundai said in a statement. "North America is an imperative market for the Genesis brand," it added. The news follows the appointment this month of Mark Del Rosso, a former president of Audi America, to oversee Genesis operations in North America. Genesis U.S. sales halved to 10,312 last year, although sales have picked up this year. The United States is the biggest overseas market for Genesis, which generated 72% of its sales in South Korea last year. Before his stint at Hyundai Motor North America, Lee oversaw Hyundai's Brazil operations and the U.S. unit of advertising arm Innocean Worldwide. Hyundai said in a recent earnings conference call that it has set up Genesis sales operations for China and Europe. Hyundai Motor Group's heir apparent Euisun Chung introduced the Genesis brand in November 2015, bringing in Fitzgerald, a former Lamborghini executive, a few months later to help the automaker shed its value for money image. Hirings/Firings/Layoffs Genesis Hyundai Luxury

2015 Hyundai Genesis

It's not easy to drive a prototype-level version of the upcoming, second-generation Hyundai Genesis sedan.
Three hours in airports; fourteen hours in a plane; two hours riding in a car from a Iuncheon to my hotel in the now-famous Gangnam district of downtown Seoul; another two hours-plus on a bus from Seoul out to the Hyundai nerve center in Namyang. And that's just the travel.
Finally settled into a massive presentation room deep in the heart of the Namyang R&D center, freshly denuded of all of my camera gear and fortified with abundant coffee and green tea cookies, I still faced hours of product presentation; question and answer sessions with a large team of engineers, designers and executives; an official unveiling under the soaring dome of the Design Hall; a strolling lunch and more coffee. And then, finally, a shuttle ride to the proving grounds around which the whole facility hums with enterprise for an all-too-brief stint behind the wheel of a car that, by this point, I'm basically slavering to get my hands on.

The last Hyundai V8 car is already here

Hyundai will end production of V8-powered cars this year, if a new report out of South Korea proves true. It would make the 5.0-liter unit found in the current Genesis G90 sedan the final Hyundai Tau V8. According to South Korean website Daum, the updated Genesis G90, expected later this year, will no longer have the 420-horse, 383 lb-ft V8 available as an option. The top-grade engine will, moving forward, be the 3.5-liter twin-turbo V6, good for 380 horsepower and edging out the V8 with 391 pound-feet of torque.  In addition, the V8 was discontinued for the updated Kia K9 recently. We knew that model as the Kia K900 in the U.S., and dropping the V8 was a moot point for us because the entire model was eliminated for 2021. We thought that the V8 might be on its way out when we saw the 2022 Genesis G90 testing under heavy camouflage. It's not surprising, considering the entire industry is moving toward smaller, forced-induction engines. According to Daum, the G90 will be redesigned with an eye toward weight reduction, chassis rigidity, and a lower center of gravity. An electric version, likely called the eG90, is expected as well. It'll almost certainly receive the quad headlight signature of two thin lines on either side of a large crest grille as well. Going even further, the site claims that the G90 will feature a rear-wheel steering system to improve cornering and high-speed stability. The V6-powered 2022 Genesis G90 is expected to debut later this year, and the electric version will follow at a later date. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.