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Hyundai says, maybe driverless cars won't be so bad

The allure of autonomous driving for many people is the tech's ability to free up their time behind the wheel from paying attention to the road. However, the driverless future might also increase the mobility of folks all over the world. Toyota's recent billion-dollar research investment aims to tackle both of these questions, and Hyundai now has a moving commercial that offers a glimpse at some of these possibilities. Hyundai also used a clever approach to show off its driver assistance systems in an ad last year, but this time it took a more emotional style to demonstrate the future. We don't want to spoil the optimistic spot's hook, but the video stars a little boy who just wants to drive. The way that he does it is heartwarming and beautifully shot. The commercial is in Korean, but like any good piece of marketing, the visuals break down the language barrier.

Hyundai Ioniq model lineup shown ahead of Geneva debut

Hyundai released information on all three versions of the Ioniq ahead of their debut at the Geneva Motor Show next week. We've already taken a close look at the Toyota Prius-fighting hybrid model but now we have new information on the electric and plug-in hybrid variants. While the two hybrid models are nearly identical, the battery-electric Ioniq has an enclosed nose for better aerodynamics. The plug-in comes with an upgraded electric motor making 60 hp, compared to 43 in the hybrid. It uses the same 1.6-liter Atkinson-cycle four-cylinder, but Hyundai has to yet to divulge if the total system power in the plug-in is higher than the 139 horsepower figure for the hybrid. Using an 8.9 kWh battery, the plug-in is said to offer 31 miles of electric range. The larger, heavier Ford Fusion Energi plug-in uses as 7.6 kWh battery and is rated at 20 miles of electric range. On a loose estimate we'd guess the Ioniq plug-in will be rated around 25 miles of electric driving. As for the electric Ioniq, Hyundai is only giving us the numbers: 28 kWh battery, 118 horsepower, 103-mph top speed. Range is a quoted 155 miles, but again we're not sure what cycle that's on. The 110-hp, 30 kWh Nissan leaf manages 107 miles on the EPA sticker, so we expect similar (possibly lower) numbers from the Hyundai. We still don't know when any version of the Ioniq will go on sale in the United States, but with confirmation that the related Kia Niro is still 11 months away we don't expect the Hyundai to be in showrooms before the end of the year. View 7 Photos Green Geneva Motor Show Hyundai Electric Hybrid hyundai ioniq

Hyundai sketches out HND-9 luxury sports coupe concept ahead of Seoul

Hyundai has dropped a couple of rendered looks at its forthcoming HND-9 luxury sports coupe concept, which will debut at the 2013 Seoul Motor Show. While full details probably won't be released until then, the Korean automaker has said the butterfly-doored machine will bow with a direct-injection, turbocharged 3.3-liter V6 engine good for around 365 horsepower. The mill is bolted to an eight-speed automatic transmission and puts its grunt to the rear tires. While the doors are pure showcar theater, we dig the Aston-inspired long nose and boisterous rear haunches.
Look for the car to receive an actual introduction on March 28, and while we don't expect to see the HND-9 on showroom floors any time soon, some of the creation's design language may make it to production models. Check out the full press release below.