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GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

Editors’ Picks July 2022 | Volvo XC60, 911 GT3 and a hot Hyundai

This latest rendition of Editors’ Picks sees us recognize some enthusiast-focused vehicles on both sides of the price spectrum and a luxury SUV. The 911 GT3 was an easy shoo-in, but the Hyundai Elantra N is what surprised us the most. WeÂ’re sad to see the Veloster N bow out after this year, but at least the N model in its place is a worthy one. In case you missed our previous Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in July that earned an EditorsÂ’ Pick. 2022 Volvo XC60 2022 Volvo XC60 Recharge View 36 Photos Quick take: The Volvo XC60 is one of our favorite luxury crossovers, and the PHEV option is a killer setup. We dig the interior design, and the exterior is attractively Swedish, too. Score: 7.5 What it competes with: Alfa Romeo Stelvio, Genesis GV70, Jaguar F-Pace, BMW X3, Mercedes-Benz GLC-Class, Audi Q5, Lexus NX, Acura RDX, Volvo XC60, Lincoln Corsair, Infiniti QX50, Porsche Macan Pros: Great design, epic PHEV option, intriguing interior design options Cons: Tech can be cumbersome, big wheels lead to a stiff ride From the editors: Road Test Editor Zac Palmer — "When it comes to plug-in hybrids, there's no better compact crossover option than the XC60 Recharge. I really dig the extra-powerful electric motor and larger battery Volvo added this year. The interior wool option is my pick of the bunch, but I am a little disappointed that there aren't as many physical buttons throughout the interior as there were before." News Editor Joel Stocksdale — "Although it's got some age, the Volvo XC60 is still an excellent premium SUV. It's as handsome as ever with its clean, modern design inside and out, and feels genuinely luxurious. But what really sets the XC60 apart is its available plug-in hybrid powertrain. It's smooth and refined, and best of all, it's still great in electric mode.

Hyundai pickup gets glimmer of hope, Equus may go turbo

While it still doesn't technically have a green light for production from headquarters yet, rumors over the last few weeks suggest that the Hyundai Santa Cruz is all but certain to arrive in showrooms eventually. Now, we might be getting a hint about which of the company's models that the unibody truck might share underpinnings with. According to Auto World News, the platform from the 2016 Tucson and upcoming 2017 Elantra is a potential choice for the pickup. "We're always looking for efficiencies," said an unnamed Hyundai product planner to the website. "If you look at how well the Santa Cruz was received, it certainly helps make the case." An earlier rumor also hinted the truck might be the automaker's first diesel-powered model in the US. Meanwhile at the top of the brand's lineup, the next-generation Equus may see some significant changes. "Like much of that segment, it's fair to say you can expect the Equus will expand," the product planner said. Underneath the larger hood, a turbocharged powerplant is reportedly being considered. Given the development of a twin-turbo V6 from Hyundai with around 420 horsepower, that part of the rumor certainly makes some sense. A 10-speed automatic might also be offered eventually. Related Video: