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Are we closer to a production version of the Genesis X Convertible?

Searching the U.S. Patent and Trademark Office (USPTO) database for the alphanumeric "GT90" returns 21 results. All but four results are dead. Three of those four trademark requests come from Hyundai, one of them filed this month. As CarBuzz noted, on April 4, Hyundai asked to reserve the character logo for "GT90 Genesis" for two categories: Automobiles and sports cars. As usual, a trademark application doesn't mean we'll see the trademark used anywhere. The Korean automaker's been toying with this idea for years, though. In 2017, it requested to reserve the name "Genesis GT90," in 2020 it applied to protect the same GT90 Genesis logo in several categories that did not include sports cars. The suspicion is that the GT name will could be for a grand tourer based on one of the Speedium concepts revealed in the last few years. The GT90 Genesis filing comes about two months after Hyundai supposedly told U.S. dealers the Genesis X Convertible concept will enter production. Descriptions from the chairman of Genesis' national dealer advisory council laid out a flagship product to launch the brand into another uncharted reach, attempting to take Genesis in the same direction the Celestiq is attempting to take Cadillac. Peter Lanzavecchia told Automotive News about the possible production car, "I don't know if it's going to be over $200,000 or $300,000, but I guarantee we're going see a lot of Bentley Continental convertible trade-ins on that when it comes to our showrooms." Other luxury news and rumor in the background at Genesis have the head of product planning telling Autocar, "We do talk about developing ‘effortlessÂ’ [electric] powertrains — enough power to be enjoyable in all circumstances, and which satisfies the luxury experience," and a report that there's work on a One of One personalization division. Both tidbits would fit with the arrival of a top-shelf electric GT. And if one, why not more? CarBuzz found more applications for GT60, GT70, and GT80 filed in Cuba. Genesis has said it won't abandon the sedan segment, and it wants more coupes and convertibles. Many automakers have said EVs open up the business cases for those two-doors and droptops that have become even more niche in the past decade. For Genesis, a three-pronged approach of G sedans, GV crossovers, and GT coupes and convertibles could be the result.   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Hyundai Blue Link Android smartwatch app will start your car

We knew Hyundai would be bringing its Blue Link smartwatch app to the Consumer Electronics Show, and now that CES is upon us, the app's workings have been revealed. Once you get the free Blue Link app on your smartphone and your Android smartwatch and pair them up with the app, it's all systems go. Through either touch or voice commands, you can remotely lock or unlock your car doors, start and stop your engine, flash the lights and honk the horn, or have your watch locate your car. It works on every Hyundai with first- or second-gen Blue Link (which is all of them in the case of first-gen and the 2015 Genesis, Sonata and Azera for second-gen). The watch app isn't quite ready yet, but the company says you'll be able to get it sometime in Q1. There's a video above showing Hyundai's offering at work, and a press release below with more information below. HYUNDAI BLUE LINK TO DEBUT SMARTWATCH APP WITH VOICE RECOGNITION AT 2015 CONSUMER ELECTRONICS SHOW AND PEPCOM'S DIGITAL EXPERIENCE - Next Generation Blue Link System to Launch on 2016 Elantra GT and Veloster - The Blue Link smartwatch app works with first and second generation Blue Link equipped Hyundai models Fountain Valley, Calif., Jan. 2, 2015 – Smartwatch sales are skyrocketing and starting early in 2015 Hyundai owners will be able to connect with their cars using these wearable devices and the Hyundai Blue Link® smartwatch app. Hyundai will debut and demonstrate the Blue Link smartwatch app at Pepcom's Digital Experience and at the Consumer Electronics Show (CES®). Pepcom's Digital Experience takes place before CES on Jan. 5 and Hyundai's exhibit (North Hall, booth #2818) at CES will be open Jan. 6-9, 2015. Hyundai's cloud-based Blue Link platform allows features like remote start and service information to be quickly accessed through devices like smartwatches and smartphones. Hyundai partnered with Station Digital Media to develop the Blue Link smartwatch app. "This new app expands Hyundai's exploration into how wearable technology and Blue Link fit into a customer's lifestyle," said Barry Ratzlaff, executive director, customer connect and service business development, Hyundai Motor America. "Connecting to your car through a smartwatch and voice recognition was previously something seen only in science fiction movies. Now, we can provide this capability to owners of Hyundai vehicles equipped with Blue Link." The app is easy to use.

Hyundai's second Super Bowl ad is a Nice piece of work

Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is more of what we expect of a Super Bowl ad.
Starring The Big Bang Theory's Johnny Galecki and with a cameo from comedian Richard Lewis, the commercial sees Galecki trying to woo a woman he comes across at a stop light by complimenting her on her Elantra, which just so happens to be what he's driving. Things go hilariously awry from there.
Scroll down for a full look at the video, and let us know how you think it stacks up next to yesterday's Dad's video.