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2013 Hyundai Santa Fe probed by NHTSA over axle failure

According to Reuters, the National Highway Traffic Safety Administration has launched a preliminary evaluation of the 2013 Hyundai Santa Fe after receiving two complaints of broken front axles on vehicles with fewer than 5,000 miles on their odometers. Naturally, a broken axle could result in the loss of control of the vehicle, especially if it occurs at high speed. It's not immediately clear if the investigation centers on the five-seat Sport, the seven-seat model or both.
No actual recall has yet been issued, and "no safety defect has been identified," according to a statement Hyundai released to Reuters, which added, "Hyundai will, of course, take any actions necessary to ensure the safety of our customers if the information gathered during the investigation indicates that action is appropriate."
We suppose you could sum up the report this way: 2013 Santa Fe owners, stay tuned.

How Hyundai lost momentum, and will 'take a few years' to recover

SEOUL/DETROIT/CHONGQING, China — At a near-empty Hyundai Motor showroom in the Chinese mega city of Chongqing, the store manager is grumbling about his shortage of customers and a lack of bigger, cheaper SUV models popular in the world's largest auto market. Even with discounting of as much as 25 percent, his dealership was selling barely a hundred vehicles a month, said the manager surnamed Li. A nearby Nissan dealership was selling about 400 vehicles a month, a store manager there said. "The sales are simply poor," Li told Reuters. "Look at the Nissan store next door, they have tens of customers while we just have two." An hour's drive away is Hyundai's massive $1 billion manufacturing plant, which opened last year with a target to produce 300,000 vehicles per year. But with sales weak and the Chinese auto market slowing sharply, the factory is running at roughly 30 percent of capacity, two people with knowledge of the matter said. The sources asked not to be identified because the information was not public. Hyundai, the world's fifth largest automaker, declined to comment on the Chongqing plant's production or the showroom's sales but said it is "closely cooperating" with local partner BAIC to turn around the China business. BAIC did not respond to requests for comment. Hyundai's woes mark a major reversal for the automaker which was an early success story in China as it quickly and cheaply rolled out popular new models into a surging market. In 2009, Hyundai and partner Kia's combined sales ranked third in China after General Motors and Volkswagen. The South Korean duo now ranks ninth, and its market share in China was 4 percent last year, from more than10 percent at the beginning of this decade. Executives and industry experts say Hyundai conceded its once stronghold in the low-end segment to fast-growing Chinese rivals such as Geely and BYD. Foreign rivals not only defended their turf in premium segments but also kept pricing competitive for mass-market models, squeezing Hyundai's positioning as an affordable foreign brand, they said. In the United States, the world's second-biggest auto market, Hyundai's market share fell to 4 percent last year, near a decade low. Hyundai ran into problems in China and the United States for similar reasons: It missed shifts in consumer tastes, especially the surge in demand for SUVs, and it sought higher prices than its brand image could command, four Chinese dealers and half a dozen former and current U.S.

Hyundai twin-charged 1.8L GDCI gas engine expected to be more efficient than 2.0L diesel

Despite the growing trend of automakers offering diesel-powered or electrified powertrains, there's still a whole lot that can be done with the good-old gasoline internal combustion engine. And at Hyundai, that's exactly what's being worked on - new gasoline engine technologies that improve both performance and efficiency. During an event at the automaker's technical center in Superior Township, MI on Friday, Hyundai gave Autoblog a glimpse into the future, offering up preliminary details on its new GDCI (Gasoline Direct-Injection Compression) engine - something that will be heading to production soon.
Hyundai's main goal with this GDCI engine is to "achieve diesel levels of fuel efficiency with conventional gasoline," according to Nayan Engineer (yes, his last name is Engineer), one of Hyundai's powertrain gurus. What's more, Engineer says the GDCI engine will offer "equal to better performance than conventional gasoline engines" and will have a "lower system cost [than] diesel engines."
Hyundai expects a 1.8-liter GDCI engine to be more efficient than a comparable 2.0-liter diesel engine with similar performance.