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Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.

2015 Hyundai Sonata found uncovered in Korea

Hyundai is locked and loaded to debut its redesigned, 2015 Sonata at the New York Auto Show next month. For one enterprising Korean photographer, however, the reveal just couldn't come soon enough.
A South Korean website called Bobaedream.co.kr unceremoniously published some images of what would appear to be a completely undisguised example of the new Sonata. Korean Car Blog quickly followed up on the leak, claiming that the car in question was fitted with Hyundai's 2.0-liter turbocharged GDI engine, making 274 horsepower, and connected to an all-new, seven-speed dual-clutch transmission.
Whether that information came from a reliable insider source (as the photos would suggest) or was just a best guess, we can't say. But we can see what direction Hyundai is headed in with the Sonata. The front end seen in the spy shots is more or less what we'd already seen in the last teaser picture, with a new headlamp design helping to set off a prominent grille. The grille does seem to have some element of the strong, graphical surround from the teaser, too, though it's not as defined in these low-resolution pictures. Sheetmetal on the hood and bodysides seems cleaner, straighter and less fussy than in the current car, too. As for whether or not this is the Korean-spec car or the one destined for the US market, that's unclear, though we have been told that the two cars do look very similar.

Hyundai cranks the Tucson to 700 hp for SEMA

The annual SEMA Show doesn't kick off in Las Vegas until Nov. 3, but Hyundai is getting an early start by teasing another collaboration with the talented tuners at Bisimoto Engineering. Following up on their high-performance takes on the Sonata, Genesis Coupe, and Elantra GT of past years, the attention turns to the Tucson. Now that the crossover packs over 700 horsepower, Bisimoto prefers to describe it as a "Brute Ute." To crank that much power out of a Tucson, the tuners perform quite a long list of modifications to Hyundai's 2.4-liter Theta-II four-cylinder. Among them, the mill gets strengthened internal parts, a new cam, high-boost turbo, and updated management system. Bisimoto then routes the grunt through a six-speed manual gearbox. The tuners match the massive power with an appropriately wild look. Up front, the normal grille is gone, and now all that's visible is a massive intercooler. The blue Tucson also hunkers low over 19-inch wheels thanks to a custom air suspension, and bigger brakes should help slow things down at high speed. The interior also gets outfitted with an upgraded stereo, and there's now a roll cage in there, too. While only being shown currently in the sketch above, we expect to get all the angles at SEMA in November. Bisimoto Engineering's First CUV is the Most-Powerful Tucson Ever FOUNTAIN VALLEY, Calif., Sept. 21 2015 –Hyundai has revealed the most-powerful 2016 Tucson ever created, built by the powertrain gurus at Bisimoto Engineering for 2015 SEMA. Partnering for a fourth straight year, Bisimoto's "Brute Ute" will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT, in Las Vegas. Utilizing Hyundai's 2.4-liter "Theta-II" power plant as the starting point for the build, similar to last year's 2015 Sonata, Bisimoto mated strengthened internals with fast-burning flex-fuel, a high-boost turbocharger and an upgraded engine management system to put down more than 700 horsepower to the wheels through a 6-speed manual transmission. This rendition of the 2016 Tucson was built with the ultimate vision of packing world-beating performance and technology into a brand-new, unexpected vehicle platform. "The 2016 Tucson was the perfect platform for this year's build, offering me the opportunity to captivate a wider audience by tapping into the growing popularity of the CUV market," said Bisi Ezerioha, owner and chief engineer, Bisimoto Engineering.