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Former Lamborghini designer reportedly headed to Hyundai

Luc Donckerwolke (pictured above) only left his position as the Director of Design for Bentley in early June, but he might have already had a new gig lined up as he was walking out the door. Donckerwolke is reportedly teaming up with former Volkswagen Group styling bigwig Peter Schreyer at Hyundai Motor, in a position to eventually take over the look of all of the Korean brands' vehicles. At the moment, this major hire for Hyundai and Kia is still just a rumor, though, and the Korean automaker is playing it close to the vest. Company spokesperson Jim Trainor tells Autoblog, "We do not comment on speculation concerning potential appointments." However, insiders tell Automotive News that the deal is the reason for Donckerwolke walking away from his long career among VW's brands. In Korea, Donckerwolke would hold a position under Schreyer at first, and he would take over Hyundai and Kia's design duties when Schreyer retires, which is expected in about two years. Donckerwolke joined the German automotive giant in 1992 and eventually came to define the modern look of Lamborghini by penning both the Murcielago and Gallardo. In 2011, he became the Head of Advanced Design for VW Group and took over styling duties at Bentley in 2012. Schreyer left a fruitful career at VW Group, including penning the original Audi TT, to join Kia in 2006. He gained the overall design duties for the Hyundai and Kia brands in 2012. Ousted VW Chairman Ferdinand Piech once said that he was regretful of losing the talented stylist. Related Video:

Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

2015 Hyundai Sonata gets a shadowy preview

It's only been on the market since 2010, but such is the hectic pace of the family sedan world that the Hyundai Sonata finds itself as the elder statesmen of the midsize segment. The current, sixth-generation sedan put the Korean automaker in the hunt with its audacious Fluidic Sculpture styling and bold powertrain choices (it was the first to eschew a six-cylinder option), but time has brought with it tough new competitors from the likes of Ford, Honda, Mazda and others, so it's time for a new model.
Previewed here in this official teaser rendering is an all-new, seventh-generation model, and at first blush, it looks markedly more conservative and refined than its predecessor, with more restrained surfacing and a more traditional six-sided grille. Scheduled for a world premiere in Korea later this month, the Sonata is expected to make its first show circuit appearance at the New York Auto Show in April.
Built atop a platform with significantly more advanced high-strength steel (51 percent vs. 21 percent) and increased use of structural adhesives, the Sonata's bones promise to be both more rigid (by 40 percent) and lighter. Cloaked in Fluidic Sculpture 2.0 bodywork, so far Hyundai isn't saying much about powertrain updates, but it is trumpeting a redesigned interior with a new infotainment interface and redesigned seats.