2015 Hyundai Se on 2040-cars

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Super Bowl car commercials: Follow along as we riff on them live

Join Autoblog editors Sunday starting around 6:30 p.m. ET as we react to all of the car commercials during the game. We know Hummer, Porsche, Hyundai and others will have splashy ads, and naturally, there's usually a few surprises. Whether you're a Chiefs or 49ers fan — or don't care about football — the commercials are always a highlight. And for us, the car spots are the most intriguing. Weigh in with your own thoughts in the comments section. Let's kick off.   FIRST QUARTER Editor-in-Chief Greg Migliore liveblogs the first quarter. F9 We'll count this as a car commercial. The latest edition of the Fast & Furious looks like it well, will have cars. We'll punt on further comment. PORSCHE I like it. Creative. Sort of a Night at the Museum feel. The guards stage a theft and then a car chase. The Taycan looked good. Get fired up — the future for Porsche is electric. The spot is meant to illustrate how fun that can be. I don't need any convincing.    SECOND QUARTER Associate Editor Byron Hurd is liveblogging the second quarter.  HYUNDAI Hyundai checked in super early with their Sonata "Smaht Pahk" commercial, which manages to score points for being both cute and clever while also being a fairly good commercial in a vacuum. We saw it last week, so there were no surprises here, but we enjoyed it nonetheless.  Fun note: If you go to the Sonata landing page on Hyundai's web site, you can choose "plain old English" or "the Boston way" for your language; the latter will translate the page. Enjoy.  FORD Hi ho, West Coast Editor James Riswick here. Apparently, the guys in Detroit didn't get the Mustang Mach E ad featuring Idris Elba and a whole boat load of awesome old Mustangs. Pretty sure it's bound to be viewed the exact same way as the car itself: traditionalists will be aghast, while non-car people will be intrigued by a new, all-electric, crossover version of one of the few cars they've heard of.  GENESIS They're coming more rapidly now. Genesis gets some love thanks to Chrissy Teigen and John Legend; this was another known quantity, but Hyundai's luxury brand managed another solid entry here thanks to its choice of stars. Teigen and Legend got the chance to throw back to the latter's "Sexiest Man Alive" honors, which Teigen often teases him for. Another solid all-around spot.  GMC/HUMMER Are there just no surprises left? Don't tell me; I know the answer. LeBron James fronts the revived Hummer, which will be an EV sold as a GMC.

Hyundai bringing 1,000-hp Genesis Coupe to SEMA

Hyundai has just unleashed its first volley at the SEMA crowd in the form of the Genesis Coupe you see above, and it's a duesy. By partnering with the powertrain gurus from Bisimoto, Hyundai has managed to cram a thousand horsepower into this highly accessorized black and blue machine, using a mill based on the naturally aspirated Genesis Coupe 3.8 R-Spec engine block.
The big powers are a pair of Bisimoto/Turbonetics BTX6462 turbochargers, which are joined by a full set of aftermarket internals that include new connecting rods, camshafts, forged pistons, fuel pump and fuel injectors, and a massive intercooler. With all that power, the chassis was going to need some updates, such as a complete roll cage and a custom coilover suspension setup.
As is expected from a SEMA show car, there is a bespoke graphics and bodywork package, highlighted by a carbon fiber hood and decklid. Check out the two images provided by Hyundai and the press release below for all the details.

2015 Hyundai Sonata Eco nets 38 mpg from 1.6L turbo, 7-speed DCT

The wholly renewed 2015 Hyundai Sonata is on the verge of launching here in the United States, but it appears there's a bit more to the story first told at the New York Auto Show earlier this year. Hyundai has just revealed the first images and details of the Sonata Eco, a new entry in its midsize sedan lineup that combines a small, turbocharged engine and dual-clutch transmission to achieve an estimated 28 miles per gallon in the city and 38 mpg highway.
That new powertrain is Hyundai's 1.6-liter turbocharged inline-four, rated at 177 horsepower and 195 pound-feet of torque. That power is sent through a new, seven-speed dual-clutch 'box - the first gearbox of its type in the segment. Hyundai points out that the Sonata Eco's 32 mpg combined rating offers a 10 percent improvement over the 2015 Sonata SE with its 2.4-liter naturally aspirated inline-four.
38 mpg highway is pretty impressive, especially considering rivals like Toyota's electrified Camry Hybrid musters up only one better, with 39 mpg on the highway (though its 43 mpg city fuel economy is, obviously, much better). And while Hyundai still has not detailed news about a next-generation Sonata Hybrid, we've heard the company is still committed to offering one.